{"id":10887,"date":"2021-04-06T00:00:00","date_gmt":"2021-04-06T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/"},"modified":"2026-06-16T11:18:37","modified_gmt":"2026-06-16T15:18:37","slug":"hafa-bathroom-group-has-been-acquired-by-bhg-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/de\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/","title":{"rendered":"Hafa Bathroom Group wurde ver\u00e4u\u00dfert an BHG Group"},"content":{"rendered":"\n<p>Livingstone hat die Eigent\u00fcmer der Hafa Bathroom Group (\u201eHBG&#8221;) bei deren mehrheitlichem Verkauf an die BHG Group (\u201eBHG&#8221;) beraten. HBG hat sich erfolgreich zu einem f\u00fchrenden Unternehmen mit mehreren bekannten Marken im Bereich Badausstattung entwickelt und wird nun mit einem neuen Mehrheitseigent\u00fcmer seinen Wachstumskurs fortsetzen.<\/p>\n<p>Livingstone war als exklusiver M&amp;A-Berater t\u00e4tig und hat einen breit angelegten Verkaufsprozess mit mehreren strategischen und finanziellen Unternehmen durchgef\u00fchrt, wobei die Sektorexpertise des Teams zu einem erfolgreichen Prozess beigetragen hat.<\/p>\n<p><strong>\u201eDas Team von Livingstone steuerte umfangreicher Branchenerfahrung bei und navigierte geschickt durch die K\u00e4uferlandschaft mit relevanten Kontakten auf K\u00e4uferebene. Livingstone hat w\u00e4hrend des gesamten Prozesses unsere Bed\u00fcrfnisse inkludiert, gute Ergebnisse geliefert und so unser Vertrauen in das Unternehmen gest\u00e4rkt\u201c<\/strong>, sagt Anders Hofstedt, CEO von HBG.<\/p>\n<p>HBG ist ein Badunternehmen, das seine Produkte haupts\u00e4chlich \u00fcber die Marken Hafa, NORO und Westerberg vertreibt und in allen nordischen L\u00e4ndern sowie im Baltikum vertreten ist. Das Ziel der Gruppe ist es, die beste digitale Plattform der Branche anzubieten, um Gesch\u00e4ftsm\u00f6glichkeiten und Mehrwert f\u00fcr Kunden und Stakeholder im Bereich der Badarmaturen zu schaffen. Im Jahr 2020 betrug der Umsatz von HBG 300 Mio. SEK, bei guter Profitabilit\u00e4t.<\/p>\n<p>CEO Anders Hofstedt und das Management von HBG werden das Gesch\u00e4ft weiterhin von Halmstad aus betreiben und das Eigentum an dem Unternehmen behalten. HBG wird innerhalb des DIY-Segments von BHG konsolidiert werden.<\/p>\n<p>BHG ist ein b\u00f6rsennotiertes E-Commerce-Unternehmen f\u00fcr Verbraucher, das in der nordischen Region aktiv ist. Zur Gruppe geh\u00f6ren \u00fcber 100 Online-Destinationen, wie Bygghemma und Chilli. Durch die \u00dcbernahme von HBG st\u00e4rkt BHG seinen Anteil an eigenen Marken im Badsegment mit guten M\u00f6glichkeiten, zuk\u00fcnftiges Wachstum vor allem in der nordischen Region voranzutreiben.<\/p>\n<p><strong>\u201eDer Deal ist f\u00fcr uns ein weiteres Vorzeigeprojekt im Rahmen der Transformation der M\u00e4rkte f\u00fcr E-Commerce, Einzelhandel und Verbrauchermarken. Die Transaktion demonstriert die St\u00e4rke f\u00fchrender E-Commerce-Plattformen, die eine Konsolidierung der Wertsch\u00f6pfungskette erm\u00f6glicht, indem Plattformen eigene branchenf\u00fchrende Marken mit gro\u00dfen Synergien f\u00fcr das Cross-Selling in den eigenen E-Commerce-Kan\u00e4len erwerben\u201c<\/strong>, sagt Thomas Karlsson, Partner bei Livingstone.<\/p>\n<p>Damit schlie\u00dft das Team von Livingstone nach dem <a href=\"https:\/\/livingstonepartners.com\/de\/transactions\/livingstone-beraet-capman-beim-unternehmensverkauf-an-dansani\/\">Verkauf von INR an Dansani<\/a> eine weitere Transaktion im Badsegment ab.<\/p>\n<p>Livingstone agierte als exklusiver Finanzberater und Hansen Law begleitete den Verkaufsprozess als Rechtsberater.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Livingstone hat die Eigent\u00fcmer der Hafa Bathroom Group bei deren mehrheitlichem Verkauf an die BHG Group beraten. HBG hat sich erfolgreich zu einem f\u00fchrenden Unternehmen mit mehreren bekannten Marken im Bereich Badausstattung entwickelt.<\/p>\n","protected":false},"featured_media":3659,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-10887","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1363,1351],"date":"20210406","client_type":43,"type":[1047],"region":[383],"services":[441],"sectors":[691,709,697,692,696,681],"related_transactions":"","related_testimonials":[49537],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hafa Bathroom Group wurde ver\u00e4u\u00dfert an BHG Group - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/de\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hafa Bathroom Group wurde ver\u00e4u\u00dfert an BHG Group - Livingstone Partners\" \/>\n<meta property=\"og:description\" content=\"Livingstone hat die Eigent\u00fcmer der Hafa Bathroom Group bei deren mehrheitlichem Verkauf an die BHG Group beraten. 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