{"id":9604,"date":"2020-10-27T00:00:00","date_gmt":"2020-10-27T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-agras-pet-foods-on-the-acquisition-of-cerere-produzione\/"},"modified":"2026-06-25T11:09:04","modified_gmt":"2026-06-25T15:09:04","slug":"livingstone-advises-agras-pet-foods-on-the-acquisition-of-cerere-produzione","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/de\/transaction\/livingstone-advises-agras-pet-foods-on-the-acquisition-of-cerere-produzione\/","title":{"rendered":"Livingstone ber\u00e4t Agras Pet Foods bei der \u00dcbernahme von Cerere Produzione"},"content":{"rendered":"\n

Livingstone fungierte als exklusiver Finanzberater von <\/strong>Agras Pet Foods <\/strong><\/a>(\u201eAgras\u201c), einer f\u00fchrenden italienischen Marke im Bereich Premium-Tiernahrung, bei der \u00dcbernahme von Cerere Produzione S.r.l. (\u201eCerere Produzione\u201c), einem auf die Herstellung hochwertiger Trockenfuttermittel f\u00fcr Haustiere unter Eigenmarken spezialisierten Unternehmen.<\/strong><\/p>

Agras wurde 1986 in Genua gegr\u00fcndet und gilt als europ\u00e4ischer Marktf\u00fchrer im Vertrieb von nat\u00fcrlichen Lebensmitteln f\u00fcr Hunde und Katzen, mit besonderem Schwerpunkt auf Nassfutterzus\u00e4tzen und Toppings. Das Unternehmen ist unter den Marken Schesir, Stuzzy und ADOC t\u00e4tig, bedient \u00fcber 3.000 Kunden in mehr als 40 L\u00e4ndern und erzielt einen Jahresumsatz von \u00fcber 100 Millionen Euro.<\/p>

Seit 2017 befindet sich Agras Pet Foods mehrheitlich im Besitz des Finanzinvestors NXMH<\/strong>, wobei Pietro Molteni, der CEO des Unternehmens, eine Minderheitsbeteiligung h\u00e4lt.<\/p>

Die \u00dcbernahme von Cerere Produzione<\/strong> mit Sitz in Neive (Cuneo) ist ein wichtiger Schritt in der Strategie von Agras Pet Foods zur St\u00e4rkung seiner vertikalen Integration. Der Deal verschafft dem Unternehmen direkten Zugang zu Produktionskapazit\u00e4ten im Bereich Trockenfutter f\u00fcr Haustiere und erg\u00e4nzt damit die Kernkompetenzen des Unternehmens in den Bereichen Markenbildung, Innovation und internationaler Vertrieb.<\/p>

\u201eWir sind stolz darauf, Agras bei der Identifizierung und Akquisition eines strategischen Partners unterst\u00fctzt zu haben, um die vertikale Integration im Bereich Trockenfutter f\u00fcr Haustiere voranzutreiben\u201c,<\/em> so Luca Maccagnani Castelli<\/strong><\/a>, Managing Partner bei Livingstone.<\/em><\/strong> \u201eDie Transaktion umfasste auch die Ausgliederung der Produktionsst\u00e4tte aus dem Gesch\u00e4ftsbetrieb von Cerere, was die Transaktionsstruktur technisch komplexer machte.\u201c<\/em><\/p>

Pietro Molteni, CEO von Agras Pet Foods<\/strong>, f\u00fcgte hinzu: \u201eDie Transaktion ist Teil der Strategie von Agras Pet Foods, ein Portfolio innovativer Trockenprodukte zu entwickeln, die sowohl in Italien als auch im Ausland vertrieben werden sollen. Durch den direkten Zugang zu und die Kontrolle \u00fcber die Produktionskapazit\u00e4ten will Agras Pet Foods die Verantwortung f\u00fcr die gesamte Wertsch\u00f6pfungskette von der Beschaffung bis zur Produktion \u00fcbernehmen.\u201c<\/em><\/p>

Diese Transaktion st\u00e4rkt die Erfolgsbilanz von Livingstone im Konsumg\u00fctersektor weiter und best\u00e4tigt seine Rolle als vertrauensw\u00fcrdiger Berater f\u00fcr Unternehmen, die durch strategische Akquisitionen und vertikale Integration Wachstum anstreben.<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategische Akquisition st\u00e4rkt vertikale Integration und erweitert Pr\u00e4senz im Segment Trockenfutter f\u00fcr Haustiere<\/p>\n","protected":false},"featured_media":2377,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-9604","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1266,1276],"date":"20201027","client_type":43,"type":[1038],"region":[380],"services":[442],"sectors":[692,703],"related_transactions":"","related_testimonials":[51815,51816],"contacts":""},"yoast_head":"\nLivingstone ber\u00e4t Agras Pet Foods bei der \u00dcbernahme von Cerere Produzione - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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