Livingstone advises Grupo Asunosa on the acquisition of Ceracasa, boosting the Spanish ceramic sector

The Asunosa Group takes control of the historic company to create a reference group in the ceramics industry
  • Sep 2024
  • Industrial
  • Special Situations
  • M&A: Buy-Side
  • Spain
  • ACQUISITION

Livingstone’s Industrial sector team is pleased to announce its participation as exclusive financial advisor in the recent acquisition of Ceracasa, one of Spain’s emblematic ceramic tile manufacturers, by the Asunosa Group, led by Samuel Suller the owner of New Tiles. With this acquisition, the Asunosa Group, parent company of New Tiles, strengthens its position in the ceramic tile market, with the aim of significantly expanding production capacity and consolidating its presence in the sector.

The acquisition of Ceracasa, will allow the Asunosa Group to quintuple its production, leveraging the company’s technical capabilities and experience in manufacturing high-value-added tiles. This transaction is part of the growth strategy led by Samuel Suller, who spearheaded the process through his investment vehicle. The aim of the operation is to enhance synergies between the two companies and continue expanding both in the domestic and international markets. This transaction also reinforces the importance of strategic operations in revitalizing the ceramic sector, consolidating its role as an economic driver in the region and boosting its competitiveness in the global market.

“We are very proud to have assisted Samuel Suller in such a strategic transaction for the ceramics sector. Ceracasa’s track record, combined with New Tiles Manufacturing prowess, will be key to driving strong and sustained growth in the market,” said Neil Collen, Managing Partner at Livingstone.

“The acquisition of Ceracasa is a fundamental step for our growth and will enable us to offer a broader and more competitive portfolio. Once again, we have placed our trust in Livingstone for their ongoing support, expertise, contacts and commitment,” added Samuel Suller, owner of the Asunosa group.

With this acquisition, New Tiles’ parent company positions itself as a key reference in the ceramics sector, not only for its production capacity but also for its commitment to innovation and sustainability in production processes. With initiatives that integrate energy efficiency, emissions reduction and the use of recycled materials, this transaction reflects the group’s interest in leading a sustainable transformation within the ceramics industry.

This transaction not only underscores the dynamism and evolution of the ceramics industry in Spain, but also highlights Livingstone’s deep strategic and financial knowledge in ceramics, facilitating the growth and development of leading companies in the sector.


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  • WE ARE Unrelenting Advocates

    We know our trade - and don't just sell figures. We develop a convincing story for your sale, which brings together all the essential aspects into a coherent overall picture.
  • "The acquisition of Ceracasa is a fundamental step for our growth and will enable us to offer a broader and more competitive portfolio. Once again, we have placed our trust in Livingstone for their ongoing support, expertise, contacts and commitment."
    Samuel Suller, owner, Asunosa Group
  • Neil Collen
    Neil Collen

    Managing Partner Madrid Valencia

    "We are very proud to have assisted Samuel Suller in such a strategic transaction for the ceramics sector. Ceracasa’s track record, combined with New Tiles Manufacturing prowess, will be key to driving strong and sustained growth in the market."

Key Transaction Team

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