{"id":7810,"date":"2023-11-03T00:00:00","date_gmt":"2023-11-03T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-on-the-sale-of-piemonte-pet-products-to-monge\/"},"modified":"2026-07-24T13:25:50","modified_gmt":"2026-07-24T13:25:50","slug":"livingstone-advises-on-the-sale-of-piemonte-pet-products-to-monge","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/en\/transaction\/livingstone-advises-on-the-sale-of-piemonte-pet-products-to-monge\/","title":{"rendered":"Livingstone advises on the sale of Piemonte Pet Products to Monge"},"content":{"rendered":"\n

Livingstone acted as exclusive financial advisor to <\/strong>Whitebridge Pet Brands, LLC<\/strong><\/a> (\u201cWhitebridge Pet Brands\u201d), a U.S.-based group owned by pan-European investment firm <\/strong>NXMH<\/strong><\/a>, in the sale of Piemonte Pet Products \u2014 a dry pet food manufacturer \u2014 to <\/strong>Monge Group<\/strong><\/a> (\u201cMonge\u201d).<\/strong><\/p>

Monge has acquired 100% of Piemonte Pet Products, a company headquartered in Neive (Cuneo), previously owned by Whitebridge Pet Brands and specialized in the production of private label and co-manufactured dry pet food.<\/p>

Whitebridge Pet Brands, a portfolio company of Belgian investment firm NXMH, manufactures natural foods, toppers, and snacks for dogs and cats under several well-known brands including Tiki Pets, Schesir, Stuzzy, Petite Cuisine, Dogswell, Grizzly, Cloud Star, Buddy Biscuits, Pet Botanics, and Crazy Dog.<\/p>

Founded in 1963 in Monasterolo di Savigliano (Cuneo), Monge is a leading Italian producer of wet and dry pet food for dogs and cats. The company operates in both the private label and branded segments, with a portfolio that includes Monge, Bwild, VetSolution, Gift, Excellence, Gemon, Special Dog, LeChat, Simba, Leo\u2019s, Gran Bont\u00e0, Art\u00f9, and Moustache.<\/p>

The integration of Piemonte Pet Products into Monge\u2019s operations enhances its dry food production capacity, enabling the group to better serve rising demand across both domestic and international markets.<\/p>

Giulia Guzzo<\/strong><\/a>, Partner at Livingstone<\/strong>, stated: \u201cWe are pleased to have supported Whitebridge Pet Brands and NXMH in identifying a strategic partner for Piemonte Pet Products through an international sale process, aligned with their new strategic direction to divest the business division.\u201d<\/em><\/p>

\u201cThis acquisition allows us to increase production capacity and meet the growing demand from customers.\u201d <\/em>said Domenico Monge, Monge\u2019s CEO<\/strong>.<\/p>

This transaction reinforces Livingstone\u2019s expertise in the Pet food sector and its ability to support high-growth brands in expanding their operations across Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Monge strengthens its position as a leading Italian player in the pet food market<\/p>\n","protected":false},"featured_media":2357,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-7810","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1119,1129,1149],"date":"20231103","client_type":3157,"type":[1111],"region":[371],"services":[434],"sectors":[635,646],"related_transactions":"","related_testimonials":[51209,51210],"contacts":[1204]},"yoast_head":"\nLivingstone advises on the sale of Piemonte Pet Products to Monge - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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