{"id":7856,"date":"2024-02-06T00:00:00","date_gmt":"2024-02-06T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-has-advised-paazl-on-the-sale-to-wuunder\/"},"modified":"2026-07-21T14:29:42","modified_gmt":"2026-07-21T18:29:42","slug":"livingstone-has-advised-paazl-on-the-sale-to-wuunder","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/en\/transaction\/livingstone-has-advised-paazl-on-the-sale-to-wuunder\/","title":{"rendered":"Livingstone has advised Paazl on the sale to Wuunder"},"content":{"rendered":"\n<p><strong>Livingstone is pleased to announce the firm\u2019s Benelux team has acted as M&amp;A advisor on the sale of <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.paazl.com\/\"><strong>Paazl<\/strong><\/a><strong> to <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/wearewuunder.com\/\"><strong>Wuunder<\/strong><\/a><strong>. Transaction terms were not disclosed.<\/strong><\/p><p>Paazl, an internationally active SaaS-based multi-carrier delivery platform for clients in e-commerce, is joining forces with transport management service specialist Wuunder.<\/p><p>Since its foundation in 2009, Paazl has successfully developed a high-end platform that fully unburdens the shipping process of online retailers by connecting them with a vast network of (inter)national carriers. The platform\u2019s value-add has been widely acknowledged, leading to a continuously expanding client base that includes blue-chip clients such as Rituals, Greetz, and Under Armour.<\/p><p>Wuunder is a provider of a digital platform for transport management services. Operating in the Netherlands, Belgium, and Germany, the company\u2019s platform offers automated and optimised solutions for streamlining the shipping process of both parcels and pallets. This comprehensive service is used by its (inter)national client base of online retailers, trade companies, and manufacturing clients.<\/p><p>With the complementary service offering of Wuunder and Paazl, clients will benefit from improved access to a wide range of carriers and transport options, a dynamic check-out with real-time rates and delivery times, and an even better delivery experience.<\/p><p>By combining forces, the two SaaS companies position themselves as market leaders in the Dutch logistics sector and take a significant step towards realising their shared vision of becoming Europe\u2019s most sustainable logistics service provider.<\/p><p>The transaction was signed in June 2023.<\/p><p><em>\u201cWe are immensely proud to announce the addition of Paazl<\/em>\u201d, said <strong>Jeroen Gehlen and Bart Takkenkamp, co-founders of Wuunder<\/strong>.<em> \u201cWe really see this as a partnership and the synergy between Paazl\u2019s e-commerce expertise with our logistics expertise is unique in the market. That is incredibly valuable to our customers.\u201d<\/em><\/p><p><strong>Ramon Keijsers, founder of Paazl<\/strong><em>: \u201cOur partnership with Wuunder gives consumers an even better experience from check-out to delivery, especially internationally. Wuunder complements our services very well and thus expands the possibilities for our customers. We can say with certainty: this partnership offers the best of both worlds!\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Livingstone Benelux team, formerly operating as Florin Finance, acted as exclusive sell-side advisor on the sale of Paazl<\/p>\n","protected":false},"featured_media":2403,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-7856","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1123,1139,1141],"date":"20240206","client_type":3157,"type":[],"region":[367],"services":[434],"sectors":[634,651],"related_transactions":[7724,7714,9458,9441],"related_testimonials":"","contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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