{"id":8296,"date":"2013-12-20T00:00:00","date_gmt":"2013-12-20T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-on-the-sale-of-inferno\/"},"modified":"2026-06-25T13:10:10","modified_gmt":"2026-06-25T17:10:10","slug":"livingstone-advises-on-the-sale-of-inferno","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/en\/transaction\/livingstone-advises-on-the-sale-of-inferno\/","title":{"rendered":"Livingstone advises on the sale of Inferno"},"content":{"rendered":"\n<p><strong>Inferno sets Draftfcb Alight<\/strong><\/p><p>Livingstone\u2019s Media &amp; Technology team has advised the shareholders of London-based international advertising agency Inferno on the sale of the business to Draftfcb Worldwide, part of Interpublic Group.<\/p><p>Founded in 2000, Inferno is a highly-respected \u2018religiously media agnostic\u2019 agency creating communications in every medium, from TV to retail stores, across the globe. Based in Covent Garden, and with a team of 120 people, Inferno\u2019s client base includes BSkyB, Fairtrade, Grant\u2019s Whisky, Jupiter Asset Management, Nokia, NSPCC and Skype. The agency recently landed a coveted spot on the UK government\u2019s prestigious roster of only 10 Tier 1 agencies. Inferno works across a very broads range of creative disciplines; in addition to advertising, it develops online activations for Linkedin and Facebook apps for Unilever.<\/p><p>The acquisition will create an agency with enhanced capabilities globally and locally, offering its client base enhanced service capabilities.<\/p><p><strong>Tim Doust, Founding Partner of Inferno<\/strong> commented:<strong> <\/strong><em>\u201cTim Lyle and his team played an integral part in facilitating the successful sale of Inferno to Draftfcb. In all instances they went the extra mile, acting with the upmost professionalism and charm. The entire board of the new Inferno Draftfcb entity are delighted with Livingstone\u2019s performance.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2843,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-8296","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":"","date":"20131220","client_type":40,"type":[1111],"region":[375,376,369],"services":[434],"sectors":[488,634,649],"related_transactions":"","related_testimonials":[50789],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livingstone advises on the sale of Inferno - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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