{"id":8916,"date":"2019-03-12T00:00:00","date_gmt":"2019-03-12T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/hoist-group-welcomes-sjtte-ap-fonden-as-new-equity-investor\/"},"modified":"2026-06-01T20:05:22","modified_gmt":"2026-06-02T00:05:22","slug":"hoist-group-welcomes-sjtte-ap-fonden-as-new-equity-investor","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/en\/transaction\/hoist-group-welcomes-sjtte-ap-fonden-as-new-equity-investor\/","title":{"rendered":"Hoist Group welcomes Sj\u00e4tte AP-fonden as new equity investor"},"content":{"rendered":"\n

Livingstone\u2019s Media & Technology team advised the owners of <\/strong>Hoist Group<\/strong><\/a> on its addition of <\/strong>Sj\u00e4tte AP-fonden<\/strong><\/a> as a new equity owner in the company through its SEK 100 million investment in the firm. In close cooperation with Accent Equity and the other owners, Livingstone evaluated a broad spectrum of potential investors and supported Hoist Group throughout the process.<\/strong><\/p>

Accent Equity engaged Livingstone to advise on alternatives for bringing in additional owners in order to secure Hoist Group\u2019s continued growth opportunities and international consolidation of the industry. The support of Sj\u00e4tte AP-fonden will facilitate the company\u2019s growth plan, and it also signifies a first step in the journey towards a potential public listing of Hoist Group.<\/p>

Hoist Group is a one-stop technology partner and system supplier for the hospitality industry throughout Europe, the Middle East, and Africa (EMEA). The company has evolved to become a software and data-driven specialist in booking systems and hotel management. Aside from Sj\u00e4tte AP-fonden, Hoist Group\u2019s owners include the PE fund Accent Equity 2008 and the company\u2019s founder, Malcolm Lindblom.<\/p>

Sj\u00e4tte AP-fonden is a specialist fund part of the Swedish national pension system. It invests in unlisted companies, both directly and indirectly through funds, and has more than SEK 30 billion under management. Sj\u00e4tte AP-fonden\u2019s mission is to generate a long-term high return with adequate risk diversification.<\/p>

\u201cWe see Sj\u00e4tte AP-fonden as an ideal partner for Hoist Group that will power its continued expansion and contribute to a potential public listing. Hoist is a true industry leader and drives the digital transformation of the hospitality industry through software and related services. It will be incredibly exciting to follow the company on its journey,\u201d<\/em> says Thomas Karlsson<\/strong><\/a>, Partner at Livingstone.<\/strong><\/p>

The completion of this transaction reinforces Livingstone\u2019s credentials in the travel technology space following the sale of Atcore to Inflexion and JacTravel\u2019s acquisition of TotalStay Group.<\/p>

\u201cCompanies like Hoist Group have an ideal position as they offer what the hospitality industry needs the most \u2013 products and services for digitalization. Hoists\u2019 ability to deliver turnkey solutions gives them a huge competitive advantage and makes them a leader in the industry. At the moment the segment is made up of many small players, so we definitely see potential for consolidation here,\u201d<\/em> says Philip Golbraikh, Associate Director at Livingstone<\/strong>.<\/p>

Livingstone was the exclusive financial advisor to the owners of Hoist Group during the sales process.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sj\u00e4tte AP-fonden has made a SEK 100 million equity investment in Hoist Group, a one-stop technology partner to the European hospitality industry. Livingstone has, in close cooperation with the owners, evaluated a broad spectrum of potential investors and supported Hoist Group during the process. <\/p>\n","protected":false},"featured_media":3463,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-8916","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1216],"date":"20190312","client_type":42,"type":[1152],"region":[374],"services":[434],"sectors":[638,648,634],"related_transactions":"","related_testimonials":"","contacts":""},"yoast_head":"\nHoist Group welcomes Sj\u00e4tte AP-fonden as new equity investor - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/en\/transaction\/hoist-group-welcomes-sjtte-ap-fonden-as-new-equity-investor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoist Group welcomes Sj\u00e4tte AP-fonden as new equity investor - Livingstone Partners\" \/>\n<meta property=\"og:description\" content=\"Sj\u00e4tte AP-fonden has made a SEK 100 million equity investment in Hoist Group, a one-stop technology partner to the European hospitality industry. 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