{"id":9109,"date":"2021-03-10T00:00:00","date_gmt":"2021-03-10T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-has-advised-loviseberg-presseri-on-its-sale-to-seb-private-equity\/"},"modified":"2026-06-25T13:27:39","modified_gmt":"2026-06-25T17:27:39","slug":"livingstone-has-advised-loviseberg-presseri-on-its-sale-to-seb-private-equity","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/en\/transaction\/livingstone-has-advised-loviseberg-presseri-on-its-sale-to-seb-private-equity\/","title":{"rendered":"Livingstone has advised Loviseberg Presseri on its sale to SEB Private Equity"},"content":{"rendered":"\n

Livingstone has advised <\/strong>Loviseberg Presseri<\/strong><\/a>, a fast-growing juice beverage company, on its majority sale to <\/strong>SEB Private Equity<\/strong><\/a>. Loviseberg Presseri offers a high-end product portfolio of freshly squeezed juice in unique flavors under its brand R\u00c5SAFT. Livingstone acted as exclusive M&A advisor to Loviseberg Presseri.<\/strong><\/p>

Livingstone conducted a competitive international sales process, including both multinational food & beverage companies and private equity firms. The founder, Karl Hansson, will remain as CEO and minority owner of Loviseberg Presseri.<\/p>

Founded in 2012, Loviseberg Presseri sought to revolutionize the juice industry by providing a natural clean-label product produced passionately by people with an entrepreneurial spirit. Products are sold in grocery and specialty retail chains across Sweden, with a customer portfolio of over 1,000 stores. Additionally, the Company has a growing portfolio of hotel, restaurant, and cafe (HoReCa) industries.<\/p>

\u201cLoviseberg Presseri has successfully established a disruptive juice brand with a superior product portfolio and loyal customer base. The combination of the Company\u2019s innovative and agile organization and SEB Private Equity\u2019s experience of accelerating growth will make Loviseberg Presseri a strong challenger also beyond Sweden,\u201d<\/em> <\/strong>stated Henrik Widlund, Partner at Livingstone. <\/strong><\/p>

Founded in 1998, SEB Private Equity has since become a leading Nordic-based global private equity investor and manages around USD 4bn in capital on behalf of clients. The Stockholm-based team makes investments across both the Nordics and globally. SEB Private Equity invests capital from leading third-party institutions, including endowments and pension funds.<\/p>

Hansen Law<\/a> and Deloitte<\/a> assisted the sellers in connection with the transaction.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3655,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-9109","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1204],"date":"20210310","client_type":40,"type":[1102],"region":[374],"services":[434],"sectors":[635,646,639],"related_transactions":"","related_testimonials":[49529],"contacts":""},"yoast_head":"\nLivingstone has advised Loviseberg Presseri on its sale to SEB Private Equity - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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