{"id":14939,"date":"2013-05-30T00:00:00","date_gmt":"2013-05-30T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-sells-chocolates-trapa-to-grupo-lacasa\/"},"modified":"2026-06-25T09:42:20","modified_gmt":"2026-06-25T13:42:20","slug":"livingstone-sells-chocolates-trapa-to-grupo-lacasa","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-sells-chocolates-trapa-to-grupo-lacasa\/","title":{"rendered":"125 a\u00f1os de historia y Trapa sigue adelante"},"content":{"rendered":"\n<p><strong>El equipo de Livingstone especializado en el sector Consumo ha asesorado a la administraci\u00f3n concursal de<\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.trapa.es\"><strong> Chocolates Trapa<\/strong><\/a><strong> (\u201cTrapa\u201d o \u201cla Empresa\u201d) en la venta de su unidad productiva a la compa\u00f1\u00eda Europralin\u00e9, propiedad del <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.lacasa.es\"><strong>Grupo Lacasa<\/strong><\/a><strong> (Lacasa) y de la familia palentina Calvo.<\/strong><\/p><p>Si bien sus or\u00edgenes se remontan al a\u00f1o 1891 en el monasterio trapense de San Isidro de Due\u00f1as (Palencia), Chocolates Trapa fue constituida en 1964 en la misma localidad, para dedicarse a la fabricaci\u00f3n de chocolate y elaboraci\u00f3n de bombones. La empresa fue adquirida en 1982 por Grupo Rumasa (familia Ruiz Mateos) que mantuvo las f\u00f3rmulas tradicionales adapt\u00e1ndolas a la demanda del mercado. La empresa fue expropiada un a\u00f1o m\u00e1s tarde para volver a ser comprada de nuevo, en 1992, por el Grupo Nueva Rumasa. Desgraciadamente, y a pesar de numerosas inversiones llevadas a cabo para modernizar las instalaciones de Trapa y ampliar las l\u00edneas de su marca, la millonaria y medi\u00e1tica deuda del Grupo Nueva Rumasa provoc\u00f3 que Trapa se acogiera a la Ley Concursal a mediados de 2011.<\/p><p>Fundada hace 150 a\u00f1os en Jaca (Huesca), Lacasa es una empresa de origen familiar cuya actividad se centr\u00f3 desde sus inicios en la producci\u00f3n de chocolate. Con una plantilla de 500 personas repartidas en 4 f\u00e1bricas en Espa\u00f1a, Lacasa es un productor l\u00edder en el mercado espa\u00f1ol no s\u00f3lo de chocolates, sino tambi\u00e9n de dulces infantiles, turrones, bombones y caramelos. Asimismo, el Grupo cuenta con dos filiales comerciales en Lisboa (Portugal) y Buenos Aires (Argentina) incluyendo un centro productivo.<\/p><p>Livingstone fue contratada por los administradores concursales para asesorarles en el proceso de venta de la unidad de negocio de Trapa e identificar, con car\u00e1cter prioritario, a un comprador extranjero. Livingstone registr\u00f3 un elevado grado de inter\u00e9s por parte de operadores internacionales, sin embargo, todos ellos mostraron claras reticencias frente al hecho de que la empresa no fuera propietaria de la marca. Finalmente, el equipo de Livingstone procedi\u00f3 a potenciar los contactos realizados con operadores nacionales y la oferta presentada por Lacasa fue la elegida por los administradores concursales.<\/p><p><a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/es\/team\/ximo-villarroya\"><strong>Ximo Villarroya<\/strong><\/a><strong>, Socio de Livingstone Espa\u00f1a<\/strong> coment\u00f3: <em>\u201cCon el objetivo de establecer un proceso de venta competitivo, la administraci\u00f3n concursal contrat\u00f3 nuestros servicios de asesoramiento competitivo. Tras haber contactado con pr\u00e1cticamente todos los fabricantes mundiales de chocolate y dulces, el proceso se centr\u00f3 en los cuatro interesados que mayor profesionalidad mostraban, haci\u00e9ndose finalmente Lacasa con la adjudicaci\u00f3n de la Unidad de Negocio. En nuestra opini\u00f3n, Lacasa, socio industrial de Europralin\u00e9, presenta el mejor perfil y el plan de continuidad industrial m\u00e1s s\u00f3lido para todos los afectados en el proceso, en particular para los trabajadores de Trapa\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2437,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-14939","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[64357],"date":"20130530","client_type":46,"type":[1036],"region":[399],"services":[462,465],"sectors":[842,846],"related_transactions":"","related_testimonials":"","contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>125 a\u00f1os de historia y Trapa 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