{"id":14952,"date":"2025-07-16T00:00:00","date_gmt":"2025-07-16T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes\/"},"modified":"2026-06-16T11:56:13","modified_gmt":"2026-06-16T15:56:13","slug":"livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes\/","title":{"rendered":"Livingstone asesora a CapMan en la venta de MM Sports a Jordanes"},"content":{"rendered":"\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.mmsports.se\/\"><strong>MM Sports<\/strong><\/a><strong> es uno de los l\u00edderes del sector de la nutrici\u00f3n deportiva en la regi\u00f3n n\u00f3rdica, con una plataforma de comercio electr\u00f3nico bien establecida y diez tiendas f\u00edsicas. La empresa tiene como objetivo ofrecer los productos de mayor calidad del mercado, a trav\u00e9s de una amplia selecci\u00f3n de productos de nutrici\u00f3n deportiva y fitness, principalmente a trav\u00e9s de una gama de marcas propias.<\/strong><\/p><p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.thefeelgoodcompany.no\/\"><strong>The Feelgood Company<\/strong><\/a> y <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.thefeelgoodcompany.no\/bodylab\"><strong>Bodylab<\/strong><\/a><strong> <\/strong>aportan fortalezas complementarias a MM Sports, con un enfoque com\u00fan en productos accesibles de nutrici\u00f3n deportiva y fitness para el d\u00eda a d\u00eda. La combinaci\u00f3n crea una potente plataforma con una s\u00f3lida presencia en Suecia y Dinamarca, junto con prometedoras oportunidades de expansi\u00f3n en Noruega, Finlandia y Alemania.<\/p><p><em>\u00abDurante nuestro periodo como propietarios, MM Sports ha consolidado su posici\u00f3n como una de las empresas l\u00edderes en nutrici\u00f3n deportiva en los pa\u00edses n\u00f3rdicos. Se han realizado varias inversiones importantes en la empresa que han permitido un crecimiento continuo y una rentabilidad cada vez mayor. CapMan se enorgullece de ceder un negocio que est\u00e1 excepcionalmente bien equipado y listo para acelerar su desarrollo junto con su nuevo propietario, The Feelgood Company\u00bb, <\/em>afirma <strong>Robin Westberg, socio de CapMan Buyout.<\/strong><\/p><p><em>\u00abEstamos muy agradecidos a CapMan por la confianza depositada en nosotros durante todo este proceso y, en especial, al equipo directivo de MM Sports por una colaboraci\u00f3n realmente gratificante. Estamos deseando seguir los pasos de MM Sports en el futuro y creemos que el sector seguir\u00e1 consolid\u00e1ndose, con The Feelgood Company emergiendo como un actor muy fuerte\u00bb,<\/em> comenta <a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/es\/team\/henrik-widlund\"><strong>Henrik Widlund<\/strong><\/a><strong>, socio de Livingstone.<\/strong><\/p><p>Se espera que la transacci\u00f3n se cierre despu\u00e9s del verano de 2025, pendiente de las aprobaciones reglamentarias habituales y las condiciones de cierre.<\/p><p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/capman.com\/private-equity\/buyout\/\"><strong>CapMan Buyout<\/strong><\/a><strong> <\/strong>realiza inversiones mayoritarias en empresas medianas no cotizadas de los pa\u00edses n\u00f3rdicos. El equipo tiene su sede en Helsinki y Estocolmo. El equipo gestiona fondos de compra y busca casos interesantes de crecimiento, l\u00edderes de nichos de mercado, culturas empresariales ganadoras y emprendedores apasionados. Buyout es un inversor generalista: el factor diferenciador es el potencial de crecimiento hasta convertirse en una empresa l\u00edder en su sector, m\u00e1s que la industria o el sector en s\u00ed.<\/p><p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.jordanes.no\/\"><strong>Jordanes<\/strong><\/a> es una empresa de inversi\u00f3n tem\u00e1ticamente centrada en la propiedad y el desarrollo de marcas ic\u00f3nicas escandinavas. Jordanes posee y gestiona una cartera diversificada de marcas ic\u00f3nicas, entre las que se incluyen Synn\u00f8ve, S\u00f8rlandschips, Peppes Pizza, Bodylab y Backstube.<\/p><p>The Feelgood Company es una empresa n\u00f3rdica de marcas y comercio electr\u00f3nico con un modelo de negocio digital que ofrece productos relacionados con el bienestar y la belleza. La empresa est\u00e1 formada por marcas como Bodylab y Camilla Pihl Cosmetics, y forma parte de la cartera de empresas de Jordanes, con sede en Noruega.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta adquisici\u00f3n, MM Sports pasa a formar parte de The Feelgood Company, filial de Jordanes y propietaria de Bodylab.<\/p>\n","protected":false},"featured_media":2450,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-14952","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1792,1704,1667],"date":"20250716","client_type":48,"type":[],"region":[400,1219],"services":[462],"sectors":[842,846],"related_transactions":[14816,14823,14903,16424],"related_testimonials":"","contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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