{"id":15581,"date":"2013-08-30T00:00:00","date_gmt":"2013-08-30T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/concept-trningsredskap-has-been-acquired-by-novax\/"},"modified":"2026-06-16T12:01:15","modified_gmt":"2026-06-16T16:01:15","slug":"concept-trningsredskap-has-been-acquired-by-novax","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/concept-trningsredskap-has-been-acquired-by-novax\/","title":{"rendered":"Livingstone ha asesorado la venta de Concept Tr\u00e4ningsredskap a Novax"},"content":{"rendered":"\n

Livingstone Partners ha actuado como asesor financiero de los propietarios en la venta de una participaci\u00f3n minoritaria de <\/strong>Concept Motion<\/strong><\/a> a Novax. Mediante esta operaci\u00f3n, Novax adquiere una participaci\u00f3n del 33% en Concept Motion AB, una empresa en r\u00e1pido crecimiento y l\u00edder en Suecia en la prestaci\u00f3n de servicios integrales de equipamiento deportivo, que ofrece soluciones completas que incluyen mantenimiento, asistencia t\u00e9cnica, formaci\u00f3n y financiaci\u00f3n.<\/strong><\/p>

El fundador y CEO de la empresa, Bo Ekros, seguir\u00e1 siendo el propietario mayoritario de la empresa tras la operaci\u00f3n. Concept Motion, con sede en J\u00f6nk\u00f6ping, fue fundada en 1993 y registra unos ingresos de 115 millones de coronas suecas con una plantilla de 45 empleados.<\/p>

\u00abLa ambici\u00f3n de Concept es seguir creciendo de forma rentable, reforzar a\u00fan m\u00e1s su posici\u00f3n de liderazgo en el mercado sueco y expandirse por toda la regi\u00f3n n\u00f3rdica. Al dar la bienvenida a Novax como socio, ganamos un accionista s\u00f3lido y a largo plazo que aporta una valiosa experiencia estrat\u00e9gica a la empresa\u00bb,<\/em> afirma Bo Ekros, CEO de Concept Motion<\/strong>.<\/p>

Livingstone Partners asesor\u00f3 al fundador y a la empresa durante todo el proceso de venta, prestando apoyo desde la preparaci\u00f3n de materiales de marketing de alta calidad y un plan de negocio integral hasta la ejecuci\u00f3n de un proceso estructurado y competitivo con las partes interesadas.<\/p>

\u00abHa sido muy gratificante apoyar a los propietarios en esta operaci\u00f3n. Concept Motion ha desarrollado un profundo nivel de experiencia en el sector del fitness y, desde su posici\u00f3n de liderazgo en el mercado, la empresa est\u00e1 bien situada para aprovechar numerosas y atractivas oportunidades de crecimiento\u00bb,<\/em> afirma Thomas Karlsson<\/strong><\/a>, socio de Livingstone Partners<\/strong>.<\/p>

\u00abEl inter\u00e9s por el sector de la salud y el fitness sigue siendo fuerte, y prevemos una mayor consolidaci\u00f3n a medida que los participantes en el mercado busquen crear plataformas integrales de proveedores y servicios\u00bb,<\/em> concluye Thomas Karlsson<\/strong><\/a>.<\/p>

Novax es una sociedad de inversi\u00f3n de propiedad exclusiva del Grupo Axel Johnson. Su estrategia de inversi\u00f3n consiste en adquirir participaciones mayoritarias o minoritarias en empresas con un claro potencial de crecimiento, centr\u00e1ndose principalmente en el comercio minorista y de servicios, los servicios, los negocios de marca y el comercio entre empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3079,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-15581","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1804],"date":"20130830","client_type":46,"type":[1031],"region":[400],"services":[462],"sectors":[841,862,842,846],"related_transactions":"","related_testimonials":[49425],"contacts":""},"yoast_head":"\nLivingstone ha asesorado la venta de Concept Tr\u00e4ningsredskap a Novax - Livingstone Partners<\/title>\n<meta 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