{"id":15807,"date":"2017-09-19T00:00:00","date_gmt":"2017-09-19T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/"},"modified":"2026-06-25T09:56:01","modified_gmt":"2026-06-25T13:56:01","slug":"livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/","title":{"rendered":"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group"},"content":{"rendered":"\n<p><strong>El equipo de Consumo de Livingstone ha asesorado a los accionistas de <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.siematic.com\/\"><strong>August Siekmann M\u00f6belwerke GmbH &amp; Co<\/strong><\/a><strong>. KG (en adelante \u201cSieMatic\u201d), en una operaci\u00f3n que ha consistido en convertir al grupo chino Nison-Group en accionista mayoritario del Consejo.<\/strong><\/p><p>Con unas instalaciones productivas ubicadas en L\u00f6hne (Alemania), y una presencia en m\u00e1s de 60 pa\u00edses, SieMatic es uno de los principales fabricantes mundiales de muebles de cocina en el segmento premium. En este sentido, SieMatic es sin\u00f3nimo de la m\u00e1s alta calidad con un dise\u00f1o sobresaliente \u201cMade in Germany\u201d, y es una marca de reconocido prestigio internacional.<\/p><p>La s\u00f3lida posici\u00f3n de mercado de SieMatic deber\u00eda complementarse con una fuerte presencia en el mercado chino, que ser\u00e1 clave para el crecimiento de la Compa\u00f1\u00eda. En un entorno desafiante para todo el sector de la cocina, los accionistas familiares de SieMatic estaban buscando un socio estrat\u00e9gico para reforzar su capacidad de acceso a mercados y asegurar el crecimiento de SieMatic-Group.<\/p><p><strong>\u201cSieMatic est\u00e1 muy bien posicionada como marca premium, especialmente en los mercados de centro Europa y Estados Unidos. Ahora queremos dar el paso siguiente con Nison-Group para crecer m\u00e1s r\u00e1pido en un mercado tan importante como es el de China\u201d, <\/strong>dijo Ulrich W. Siekmann, CEO y accionista de SieMatic.<strong> \u201cEstamos encantados de contar como socio a Nison-Group, un experto con larga trayectoria, que nos apoyar\u00e1 tanto en el plan que hemos adoptado como con nuestra estrategia de marca.\u201d <\/strong><\/p><p>Fundada en 1994, Nison-Group es una empresa familiar que tiene su sede en Suzhou, China. Adem\u00e1s de sus actividades en el \u00e1rea inmobiliaria, Nison Group ha logrado convertirse en el l\u00edder del mercado chino en el sector de los electrodom\u00e9sticos de calidad habiendo desarrollado marcas premium altamente valoradas. En 2016, Nison-Group, incluida la compa\u00f1\u00eda KingClean Electric Co., Ltd. y una plantilla de 10.000 personas, gener\u00f3 ventas por valor de cerca de 900 millones de d\u00f3lares (US).<\/p><p>La visi\u00f3n estrat\u00e9gica china de Nison es resumida por el fundador y <strong>presidente de Nison-Group, Zugen Ni: <\/strong><em>\u201cEsta alianza ofrece a ambos grupos excelentes oportunidades para su desarrollo futuro. SieMatic es uno de los proveedores premium m\u00e1s conocidos en el mercado internacional de la cocina y nos permitir\u00e1 expandir nuestra cartera de productos. Nuestro objetivo es aplicar la estrategia de marca de SieMatic en el mercado chino con el fin de potenciar las ventas utilizando nuestra gran experiencia en el mercado. En China, en el segmento premium m\u00e1s concretamente, podemos observar la creciente demanda de productos de la mejor calidad y artesan\u00eda, as\u00ed como mayor sostenibilidad e individualizaci\u00f3n. Por lo tanto, sin duda SieMatic tiene grandes oportunidades de crecimiento y se adapta muy bien a nosotros\u201d.<\/em><\/p><p>Livingstone fue asesor exclusivo de M&amp;A en esta operaci\u00f3n ofreciendo un equipo integrado capacitado para atender los requisitos propios de una operaci\u00f3n sino-alemana.<\/p><p><em>\u201cHa sido un placer asesorar a los accionistas de SieMatic, una empresa familiar administrada con mucha tradici\u00f3n y compromiso de la familia, en esta gran decisi\u00f3n para el futuro de la compa\u00f1\u00eda. Desde las primeras conversaciones con Nison-Group qued\u00f3 claro que las dos partes percibieron la l\u00f3gica evidente de esta transacci\u00f3n, y esto nos ayud\u00f3 a encontrar una soluci\u00f3n que encajara para todos\u201d,<\/em> a\u00f1adieron <strong>Ralph Hagelgans y Baoshan Bao, respectivamente Socio y Managing Director de Livingstone.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3305,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-15807","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1771,1776],"date":"20170919","client_type":46,"type":[1031],"region":[396,395,1219],"services":[462],"sectors":[842,846,832],"related_transactions":"","related_testimonials":"","contacts":[758]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group - Livingstone Partners\" \/>\n<meta property=\"og:url\" content=\"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Livingstone Partners\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T13:56:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/e8c628a9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/\",\"url\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/\",\"name\":\"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group - Livingstone Partners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/livingstonepartners.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/e8c628a9.png\",\"datePublished\":\"2017-09-19T04:00:00+00:00\",\"dateModified\":\"2026-06-25T13:56:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/#primaryimage\",\"url\":\"https:\\\/\\\/livingstonepartners.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/e8c628a9.png\",\"contentUrl\":\"https:\\\/\\\/livingstonepartners.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/e8c628a9.png\",\"width\":1200,\"height\":889,\"caption\":\"SieMatic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transactions\",\"item\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/transaction\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/\",\"name\":\"Livingstone Partners\",\"description\":\"Deals Done Right.\",\"publisher\":{\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/#organization\",\"name\":\"Livingstone Partners\",\"url\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/livingstonepartners.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/logo_livingstone.svg\",\"contentUrl\":\"https:\\\/\\\/livingstonepartners.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/logo_livingstone.svg\",\"caption\":\"Livingstone Partners\"},\"image\":{\"@id\":\"https:\\\/\\\/livingstonepartners.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group - Livingstone Partners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/","og_locale":"es_ES","og_type":"article","og_title":"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group - Livingstone Partners","og_url":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/","og_site_name":"Livingstone Partners","article_modified_time":"2026-06-25T13:56:01+00:00","og_image":[{"width":1200,"height":889,"url":"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/e8c628a9.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/","url":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/","name":"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group - Livingstone Partners","isPartOf":{"@id":"https:\/\/livingstonepartners.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/#primaryimage"},"image":{"@id":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/#primaryimage"},"thumbnailUrl":"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/e8c628a9.png","datePublished":"2017-09-19T04:00:00+00:00","dateModified":"2026-06-25T13:56:01+00:00","breadcrumb":{"@id":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/#primaryimage","url":"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/e8c628a9.png","contentUrl":"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/e8c628a9.png","width":1200,"height":889,"caption":"SieMatic"},{"@type":"BreadcrumbList","@id":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/livingstonepartners.com\/es\/"},{"@type":"ListItem","position":2,"name":"Transactions","item":"https:\/\/livingstonepartners.com\/es\/transaction\/"},{"@type":"ListItem","position":3,"name":"Livingstone asesora a los accionistas de SieMatic en una alianza de crecimiento con el grupo chino Nison-Group"}]},{"@type":"WebSite","@id":"https:\/\/livingstonepartners.com\/es\/#website","url":"https:\/\/livingstonepartners.com\/es\/","name":"Livingstone Partners","description":"Deals Done Right.","publisher":{"@id":"https:\/\/livingstonepartners.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/livingstonepartners.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/livingstonepartners.com\/es\/#organization","name":"Livingstone Partners","url":"https:\/\/livingstonepartners.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/livingstonepartners.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/logo_livingstone.svg","contentUrl":"https:\/\/livingstonepartners.com\/wp-content\/uploads\/2026\/05\/logo_livingstone.svg","caption":"Livingstone Partners"},"image":{"@id":"https:\/\/livingstonepartners.com\/es\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/transaction\/15807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/transaction"}],"about":[{"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/types\/transaction"}],"version-history":[{"count":1,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/transaction\/15807\/revisions"}],"predecessor-version":[{"id":69788,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/transaction\/15807\/revisions\/69788"}],"acf:post":[{"embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/team-member\/758"},{"embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/team-member\/1776"},{"embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/team-member\/1771"}],"acf:term":[{"embeddable":true,"taxonomy":"sector","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/sector\/832"},{"embeddable":true,"taxonomy":"sector","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/sector\/846"},{"embeddable":true,"taxonomy":"sector","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/sector\/842"},{"embeddable":true,"taxonomy":"service","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/service\/462"},{"embeddable":true,"taxonomy":"region","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/region\/1219"},{"embeddable":true,"taxonomy":"region","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/region\/395"},{"embeddable":true,"taxonomy":"region","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/region\/396"},{"embeddable":true,"taxonomy":"transaction-type","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/transaction-type\/1031"},{"embeddable":true,"taxonomy":"client-type","href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/client-type\/46"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/media\/3305"}],"wp:attachment":[{"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/media?parent=15807"}],"wp:term":[{"taxonomy":"client-type","embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/client-type?post=15807"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/region?post=15807"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/sector?post=15807"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/service?post=15807"},{"taxonomy":"transaction-type","embeddable":true,"href":"https:\/\/livingstonepartners.com\/es\/wp-json\/wp\/v2\/transaction-type?post=15807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}