{"id":16174,"date":"2021-05-02T00:00:00","date_gmt":"2021-05-02T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion\/"},"modified":"2026-06-25T10:04:44","modified_gmt":"2026-06-25T14:04:44","slug":"livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion\/","title":{"rendered":"Livingstone ha asesorado a la plataforma publicitaria Adtoox en su venta a Peach, una empresa participada por Inflexion"},"content":{"rendered":"\n<p><strong>Livingstone ha asesorado a los propietarios de&nbsp;<\/strong><a target=\"_blank\" rel=\"noopener\" class=\"editor-rtfLink\" href=\"https:\/\/www.adtoox.com\/en\/start\/\"><strong>Adtoox<\/strong><\/a><strong> en la venta a <\/strong><a target=\"_blank\" rel=\"noopener\" class=\"editor-rtfLink\" href=\"https:\/\/www.peachvideo.com\/en-gb\/\"><strong>Peach<\/strong><\/a><strong>, una empresa participada por <\/strong><a target=\"_blank\" rel=\"noopener\" class=\"editor-rtfLink\" href=\"https:\/\/www.inflexion.com\/\"><strong>Inflexion Private Equity<\/strong><\/a><strong>. Livingstone ha sido el asesor financiero exclusivo de Adtoox y ha liderado un proceso de venta muy eficiente utilizando la experiencia del equipo en operaciones en el sector de Medios y Tecnolog\u00eda.<\/strong><\/p><p>Emil Brolin y Oskar Milton fundaron Adtoox en 2007, enfoc\u00e1ndose como una alianza con el \u201cComit\u00e9 de Anuncios de TV\u201d en Suecia. Adtoox ofrece una amplia gama de servicios en el \u00e1mbito de la distribuci\u00f3n de anuncios, la investigaci\u00f3n y la publicidad online. La empresa se posiciona como el servicio de gesti\u00f3n de anuncios m\u00e1s sencillo, fiable y potente del mercado. A lo largo de los a\u00f1os, Adtoox ha construido una cartera de clientes bien establecida con s\u00f3lidas relaciones con los mismos.<\/p><p>Peach es una plataforma global de gesti\u00f3n de anuncios en v\u00eddeo que gestiona el contenido publicitario mundial y facilita la colaboraci\u00f3n de marcas, agencias y propietarios de medios a escala global. Peach existe desde 1996 y, en la actualidad, la empresa opera en 100 pa\u00edses.<\/p><p>Peach ha adquirido el 100% de las acciones de Adtoox. Con esta adquisici\u00f3n, Peach ampl\u00eda su presencia en nuevos mercados y establecer\u00e1 en Estocolmo su centro de operaciones en los pa\u00edses n\u00f3rdicos, con personal comercial y t\u00e9cnico. La adquisici\u00f3n a\u00f1ade innovaci\u00f3n a una amplia gama de servicios de Peach, incluyendo la distribuci\u00f3n de anuncios, la investigaci\u00f3n y la publicidad online, para construir una verdadera experiencia omnicanal para los clientes.<\/p><p><em>\u201cEstamos encantados de dar la bienvenida a Adtoox al equipo de Peach. En los 14 a\u00f1os transcurridos desde su fundaci\u00f3n, Emil y Oskar de Adtoox han creado un s\u00f3lido equipo y una gama de productos, que es una plataforma l\u00edder utilizada por marcas, agencias y propietarios de medios para distribuir anuncios en los pa\u00edses n\u00f3rdicos. Compartimos la visi\u00f3n de facilitar a nuestros clientes la gesti\u00f3n del flujo de trabajo de los contenidos publicitarios y los datos entre marcas, productoras, agencias y propietarios de medios\u201d, <\/em>dijo <strong>Ben Regensburger, director general de Peach.<\/strong><\/p><p>La venta de Adtoox a Peach marca otro hito importante en la r\u00e1pida expansi\u00f3n del \u00e1rea de Medios y Tecnolog\u00eda de Livingstone. <strong>\u201c<\/strong><em>Adtoox es un incre\u00edble negocio de plataformas con una posici\u00f3n de mercado \u00fanica en los pa\u00edses n\u00f3rdicos y una huella internacional en expansi\u00f3n. Estamos encantados de haber participado en el viaje de Emil y Oscar para encontrar un socio adecuado. Peach es un socio ideal con un importante margen de sinergias y escala conjunta\u201d, <\/em>dijo<a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/es\/team\/thomas-karlsson\/\"> <strong>Thomas Karlsson<\/strong><\/a><strong>, Socio de Livingstone.<\/strong><\/p><p>Esta operaci\u00f3n sigue a las recientes transacciones de Medios de Comunicaci\u00f3n y Tecnolog\u00eda, incluyendo la venta de Bombayworks a Storskogen, a venta de Fastighetssverige y Lokalf\u00f6rlaget a Byggfakta Group y la venta de Kreab Iberia.<\/p><p><a target=\"_blank\" rel=\"noopener\" class=\"editor-rtfLink\" href=\"https:\/\/tmpartners.se\/\">TM &amp; Partners<\/a> fue el asesor legal de Adtoox durante el proceso.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3672,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-16174","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":"","date":"20210502","client_type":46,"type":[1031],"region":[1219],"services":[462],"sectors":[488,858,856,841],"related_transactions":[16172,16145],"related_testimonials":[49540],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livingstone ha asesorado a la plataforma publicitaria Adtoox en su venta a Peach, una empresa participada por Inflexion - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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