{"id":16323,"date":"2022-11-23T00:00:00","date_gmt":"2022-11-23T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/workplace-furnishings-experts-dpj-and-aj-produkter-now-jointly-equip-following-advisory-from-livingstone\/"},"modified":"2026-06-25T10:08:18","modified_gmt":"2026-06-25T14:08:18","slug":"workplace-furnishings-experts-dpj-and-aj-produkter-now-jointly-equip-following-advisory-from-livingstone","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/workplace-furnishings-experts-dpj-and-aj-produkter-now-jointly-equip-following-advisory-from-livingstone\/","title":{"rendered":"Los expertos en mobiliario de oficina DPJ y AJ Produkter ahora equipan juntas tras el asesoramiento de Livingstone"},"content":{"rendered":"\n<p><strong>Livingstone ha actuado como asesor financiero exclusivo del fundador y propietario de <a href=\"https:\/\/www.dpj.se\">DPJ Workspace<\/a> (\u00abDPJ\u00bb) en la venta a <a href=\"https:\/\/www.ajproducts.com\/\">AJ Produkter<\/a>. DPJ ha crecido r\u00e1pidamente en los \u00faltimos a\u00f1os y la compa\u00f1\u00eda ha establecido una posici\u00f3n de liderazgo en el mercado de interiores de oficina, con un enfoque predominante en el comercio electr\u00f3nico.<\/strong><\/p>\n<p>DPJ fue fundada en 1995 por Dick Peter Johansson con la visi\u00f3n de ayudar a las empresas en su camino hacia un entorno de trabajo funcional y agradable. Esto incluye, por ejemplo, la venta, la entrega y la instalaci\u00f3n de muebles y mobiliario para oficinas y entornos p\u00fablicos. DPJ est\u00e1 establecida en gran parte de Europa y suministra desde puestos de trabajo individuales en casa, hasta mobiliario de oficina completo para empresas con miles de empleados. Con m\u00e1s de 36.000 art\u00edculos, de los que aproximadamente 6.000 est\u00e1n en stock, DPJ ofrece una de las selecciones m\u00e1s amplias del mercado de muebles y mobiliario dentro del segmento de espacios de trabajo. La empresa factur\u00f3 461 millones de coronas suecas en 2021, logrando una tasa de crecimiento del 86% respecto a 2020. La mayor\u00eda de las ventas se generan a trav\u00e9s del comercio electr\u00f3nico, donde la empresa ofrece tanto sus propias marcas como las externas.<\/p>\n<p><em>\u00abPara nosotros, involucrar a un asesor financiero en el proceso de venta no fue una decisi\u00f3n f\u00e1cil. Sin embargo, elegimos trabajar con Livingstone, y durante el proceso nos hemos dado cuenta de lo valioso que ha sido. El equipo de Livingstone ha superado mis expectativas y su trabajo y dedicaci\u00f3n han sido inestimables en este proceso. Livingstone ha permitido y apoyado una forma estructurada de ejecutar el proceso y ha servido como una importante caja de resonancia para m\u00ed y para el equipo directivo en varias cuestiones y an\u00e1lisis\u00bb<\/em>, dice Peter Johansson, CEO y propietario de DPJ.<\/p>\n<p><em>\u00abHa sido inspirador trabajar con Peter, que ha construido de forma impresionante un comercio electr\u00f3nico l\u00edder en productos para el espacio de trabajo. Con AJ Produkter como nuevo propietario, DPJ se har\u00e1 a\u00fan m\u00e1s fuerte y continuar\u00e1 su camino de crecimiento en Europa\u00bb,<\/em> afirma <a href=\"https:\/\/livingstonepartners.com\/es\/team\/henrik-widlund\/\">Henrik Widlund, Socio de Livingstone.<\/a><\/p>\n<p>AJ Produkter adquiere DPJ, que a\u00f1adir\u00e1 alrededor de 500 millones (SEK) a la facturaci\u00f3n actual de AJ Produkter, que es de alrededor de 3.000 millones (SEK). La adquisici\u00f3n est\u00e1 en consonancia con la visi\u00f3n de AJ Produkter de crear una posici\u00f3n m\u00e1s fuerte en el mercado de soluciones de oficina en Suecia y Europa. Las empresas se complementan mutuamente atrayendo a diferentes segmentos del mercado, al tiempo que se espera conseguir sinergias.<\/p>\n<p><em>\u00abDPJ ha experimentado un impresionante crecimiento y realmente destaca en el mercado. Nosotros hemos seguido a la empresa durante mucho tiempo y ahora estamos muy contentos de continuar el viaje juntos. DPJ ha conseguido establecer una posici\u00f3n diferenciada hacia un grupo de clientes interesante y vemos que podemos seguir creciendo con \u00e9xito en paralelo como empresas independientes\u00bb,<\/em> comenta Enock Johansson, CEO de AJ Produkter.<\/p>\n<p>AJ Produkter vende mobiliario para el lugar de trabajo, incluyendo mobiliario de oficina, industrial, de almac\u00e9n y escolar. La empresa de dise\u00f1o de interiores se fund\u00f3 en 1975 y desde entonces la dirige la familia Johansson. AJ Produkter cuenta con unos 1.000 empleados y actualmente opera en unos 20 mercados de toda Europa.<\/p>\n<p>El equipo de Livingstone completa as\u00ed otra operaci\u00f3n en este sector, tras la venta de <a href=\"https:\/\/livingstone-preview.onistaged.com\/es\/transactions\/hafa-bathroom-group-ha-sido-comprada-por-bhg-group\/\">Hafa Bathroom Group a BHG Group<\/a>, la venta de<a href=\"https:\/\/livingstonepartners.com\/es\/transactions\/livingstone-ha-asesorado-a-loviseberg-presseri-en-su-venta-a-seb-private-equity\/\"> Loviseberg Presseri to SEB Private Equity<\/a> y la venta de <a href=\"https:\/\/livingstonepartners.com\/es\/insights\/livingstone-ha-asesorado-a-capman-en-la-venta-de-inr-un-proveedor-lider-de-soluciones-de-bano-en-el-mercado-nordico-a-dansani\/\">INR a Dansani<\/a>.<\/p>\n<p><a href=\"https:\/\/wiggepartners.se\/en\/\">Wigge &amp; Partners<\/a> actu\u00f3 como asesor legal de DPJ Workspace durante el proceso de venta<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DPJ Workspace es adquirida por AJ Produkter<\/p>\n","protected":false},"featured_media":3821,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-16323","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1792,1695],"date":"20221123","client_type":46,"type":[1025],"region":[400],"services":[462],"sectors":[842,851],"related_transactions":[16161,16051],"related_testimonials":[52934,52935],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los expertos en mobiliario de oficina DPJ y AJ Produkter ahora equipan juntas tras el asesoramiento de Livingstone - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, 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