{"id":16332,"date":"2022-08-03T00:00:00","date_gmt":"2022-08-03T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/queka-real-partners-becomes-shareholder-of-factory-colchn\/"},"modified":"2026-07-27T09:09:28","modified_gmt":"2026-07-27T13:09:28","slug":"queka-real-partners-becomes-shareholder-of-factory-colchn","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/es\/transaction\/queka-real-partners-becomes-shareholder-of-factory-colchn\/","title":{"rendered":"Livingstone asesora la entrada de Queka Real Partners en el accionariado de Factory Colch\u00f3n"},"content":{"rendered":"\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/quekarp.es\"><strong>Queka Real Partners<\/strong><\/a><strong> ha entrado en el accionariado de la compa\u00f1\u00eda valenciana Factory Colch\u00f3n, especialista en el retail de colchones y productos de descanso. Livingstone Partners ha actuado como asesor financiero exclusivo de la operaci\u00f3n.<\/strong><\/p><p>Fundada en 2004, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/factorycolchon.es\/index.html\">Factory Colch\u00f3n<\/a> es una empresa espa\u00f1ola l\u00edder en el dise\u00f1o y distribuci\u00f3n de productos de descanso. La Compa\u00f1\u00eda vende a trav\u00e9s de sus tiendas y de sus propios canales de comercio electr\u00f3nico. Factory comercializa sus propias marcas, incluyendo Viscolch\u00f3n\u00ae, Viscoair\u00ae, Viscolch\u00f3n Salud\u00ae, Viscosoja\u00ae, GelMax\u00ae y Cool Fresh\u00ae.<\/p><p>Bajo la filosof\u00eda de hacer accesibles a todas las personas los m\u00e1s innovadores productos de descanso, Factory Colch\u00f3n opera actualmente en dos regiones espa\u00f1olas, Madrid y Comunidad Valenciana, con casi 50 tiendas y una creciente venta online. Con el objetivo de convertirse en referente a nivel nacional y comenzar con la actividad internacional, ha incorporado a su accionariado al grupo inversor Queka Real Partners.<\/p><p>Queka es una firma espa\u00f1ola de private equity que combina m\u00e1s de 50 a\u00f1os de experiencia invirtiendo en capital-riesgo, asoci\u00e1ndose con empresarios y equipos directivos con el fin de implementar un desarrollo s\u00f3lido y una estrategia de crecimiento sostenible. Su objetivo, es colaborar a la expansi\u00f3n y crecimiento de Factory Colch\u00f3n, aportando su experiencia y know how.<\/p><p>Con la incorporaci\u00f3n de Queka, Factory Colch\u00f3n planea crecer en regiones donde ahora no tiene presencia y para ello pondr\u00e1 en marcha un plan de expansi\u00f3n con el que convertirse en l\u00edder nacional en su sector, as\u00ed como iniciar su presencia internacional.<\/p><p><strong>\u00c1lex Pons, Director General y Socio de Factory Colch\u00f3n,<\/strong> ha declarado <em>\u00abEl futuro inmediato con Queka es un reto emocionante al que el equipo directivo de Factory est\u00e1 deseando enfrentarse. Como Director General de la compa\u00f1\u00eda ha sido muy satisfactorio ayudar a cerrar con \u00e9xito esta operaci\u00f3n. Trabajar con Livingstone y contar con su asesoramiento ha sido clave durante todas las fases del proceso\u00bb<\/em><\/p><p><strong>Enrique Martinavarro, Socio Director y miembro del comit\u00e9 de inversiones de Queka Real Partners,<\/strong> ha se\u00f1alado: <em>\u00abFactory es un proyecto apasionante, sus directivos son de primer nivel y Livingstone ha sido el asesor ideal que esta operaci\u00f3n necesitaba. En Queka estamos muy ilusionados con esta nueva inversi\u00f3n y deseando comenzar a trabajar para que el desarrollo del proyecto sea pronto una realidad\u00bb.<\/em><\/p><p><a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/es\/team\/ximo-villarroya\/\"><strong>Ximo Villarroya,<\/strong><\/a><a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/es\/team\/ximo-villarroya\/\"><strong> <\/strong><\/a><strong>Socio de Livingstone Partners,<\/strong> ha dicho: <em>\u00abHa sido un reto encontrar a los socios ideales para Factory Colch\u00f3n. Ten\u00edamos que encontrar un socio con experiencia en retail, capaz de entender los drivers del mercado y con la potencialidad necesaria que va a requerir la implantaci\u00f3n del Plan de Negocio de Factory. En Queka confluye todo aquello que desde el primer d\u00eda hemos ido buscando para nuestro cliente\u00bb.<\/em><\/p><p>En la operaci\u00f3n, por parte de <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/factorycolchon.es\/index.html\">Factory Colch\u00f3n<\/a> han actuado como asesores financieros Livingstone Partners e EY como asesores fiscales y mercantiles.<\/p><p>Queka Real Partners, por su parte, ha contado con la asesor\u00eda legal y mercantil de <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ortegoycamenoabogados.com\/\">Ortego y Cameno Abogados<\/a> y con PwC como asesores financieros.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3830,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-16332","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[64357,1788],"date":"20220803","client_type":46,"type":[1031],"region":[399],"services":[462],"sectors":[842,846,851],"related_transactions":[16502,16264,16273,16250],"related_testimonials":[52922],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Livingstone asesora la entrada de Queka Real Partners en el accionariado de Factory Colch\u00f3n - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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