{"id":92604,"date":"2026-08-18T16:40:54","date_gmt":"2026-08-18T20:40:54","guid":{"rendered":"https:\/\/livingstonepartners.com\/?post_type=transaction&#038;p=92604"},"modified":"2026-08-18T16:40:54","modified_gmt":"2026-08-18T20:40:54","slug":"livingstone-advises-on-merger-for-amazon-aggregator","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/fr\/transaction\/livingstone-advises-on-merger-for-amazon-aggregator\/","title":{"rendered":"Livingstone conseille un agr\u00e9gateur de marques Amazon dans le cadre d&rsquo;une fusion"},"content":{"rendered":"\n<p><strong>Les \u00e9quipes Situations Sp\u00e9ciales et Biens de Consommation de Livingstone ont le plaisir d&rsquo;annoncer que leur client&nbsp;Dragonfly&nbsp;(la \u00ab Soci\u00e9t\u00e9 \u00bb) a r\u00e9alis\u00e9 avec succ\u00e8s sa fusion avec Infinite Commerce.&nbsp;La transaction a \u00e9t\u00e9 annonc\u00e9e en juin 2024.<\/strong><\/p><p>Victory Park Capital a facilit\u00e9 la fusion quadripartite entre&nbsp;Dragonfly, Cap Hill Brands, Moonshot Brands et Juvo Plus, donnant naissance \u00e0 une entit\u00e9 rebaptis\u00e9e Infinite Commerce. Dans un premier temps, Juvo Plus, un d\u00e9veloppeur et sp\u00e9cialiste du marketing de produits reconnu sur la plateforme Amazon, a fusionn\u00e9 avec Cap Hill Brands, un agr\u00e9gateur leader de marques e-commerce sur Amazon. Le nouvel ensemble a adopt\u00e9 le nom d&rsquo;Infinite Commerce, affirmant sa position parmi les plus grands acteurs mondiaux de produits de consommation et en tant que plateforme de consolidation. Peu apr\u00e8s sa cr\u00e9ation, Infinite Commerce a acquis les agr\u00e9gateurs e-commerce&nbsp;Dragonfly&nbsp;et Moonshot Brands, renfor\u00e7ant consid\u00e9rablement son \u00e9chelle et la diversit\u00e9 de ses marques sur de multiples canaux.&nbsp;&nbsp;<\/p><p>Dragonfly&nbsp;est une entreprise leader de produits de consommation, sp\u00e9cialis\u00e9e dans l&rsquo;acquisition et le d\u00e9veloppement de marques diff\u00e9renci\u00e9es vendues principalement sur la marketplace Amazon, ainsi qu&rsquo;en vente directe au consommateur (D2C) et via la distribution en gros. Fond\u00e9e en 2019,&nbsp;Dragonfly&nbsp;compte dix-sept marques en portefeuille. Bien que ces marques soient commercialis\u00e9es s\u00e9par\u00e9ment aupr\u00e8s des consommateurs, la Soci\u00e9t\u00e9 s&rsquo;appuie sur une plateforme op\u00e9rationnelle technologique qui rationalise le sourcing, la logistique, la fixation des prix, le marketing, le merchandising et le service client.<\/p><p>En plus d&rsquo;avoir conseill\u00e9 la transaction susmentionn\u00e9e, Livingstone a \u00e9galement apport\u00e9 son conseil lors de la cession des marques individuelles suivantes appartenant \u00e0&nbsp;Dragonfly&nbsp;:<\/p><ul><li><p>Deer Society &amp; Mountain Mike&rsquo;s, marques de produits de consommation sp\u00e9cialis\u00e9es dans les articles de chasse, c\u00e9d\u00e9es \u00e0 un consortium d&rsquo;investisseurs priv\u00e9s<\/p><\/li><li><p>Megaware, marque de produits de consommation sp\u00e9cialis\u00e9e dans les produits personnalisables de protection pour bateaux, c\u00e9d\u00e9e \u00e0 un investisseur priv\u00e9<\/p><\/li><li><p>Liquid Performance, marque de produits de consommation sp\u00e9cialis\u00e9e dans les produits de performance et d&rsquo;entretien automobile, c\u00e9d\u00e9e \u00e0 un investisseur priv\u00e9<\/p><\/li><\/ul><p><em>\u00ab Cette transaction met en lumi\u00e8re la capacit\u00e9 de notre cabinet \u00e0 conjuguer une expertise d\u00e9di\u00e9e aux situations complexes, port\u00e9e par notre \u00e9quipe Situations Sp\u00e9ciales, et une expertise sectorielle, apport\u00e9e par nos banquiers sp\u00e9cialis\u00e9s \u00bb,&nbsp;<\/em>a d\u00e9clar\u00e9&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/fr\/team\/joseph-greenwood\"><strong>Joe Greenwood<em>,<\/em><\/strong><\/a><strong><em>&nbsp;<\/em>Associ\u00e9 chez Livingstone<em>.<\/em><\/strong><\/p><p><a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/fr\/team\/adam-green\"><strong>Adam Green<\/strong><\/a><strong>, Managing Director chez Livingstone,&nbsp;<\/strong>souligne&nbsp;:&nbsp;<em>\u00ab Afin de maximiser la valeur pour notre client, nous avons con\u00e7u un processus flexible offrant aux acqu\u00e9reurs le choix des actifs ou des marques qu&rsquo;ils souhaitaient reprendre. Bien que cette approche ait engendr\u00e9 une plus grande complexit\u00e9, elle a permis de cr\u00e9er un maximum de valeur tout en assurant un d\u00e9roulement fluide pour notre client et le march\u00e9. \u00bb<\/em>&nbsp;<\/p><p><em>\u00ab Apr\u00e8s la forte acc\u00e9l\u00e9ration du e-commerce durant le COVID, de nombreux agr\u00e9gateurs de marques Amazon ont \u00e9prouv\u00e9 des difficult\u00e9s \u00e0 trouver un ancrage solide \u00bb,<\/em>&nbsp;explique&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/fr\/team\/andrew-bozzelli\"><strong>Andrew&nbsp;Bozzelli<\/strong><\/a><strong>, Associ\u00e9 chez Livingstone<\/strong>.&nbsp;<em>\u00ab Nous sommes ravis d&rsquo;avoir orchestr\u00e9 cette transaction pour Dragonfly, lui permettant de s&rsquo;appuyer sur la plateforme et le changement d&rsquo;\u00e9chelle offerts par Infinite Commerce. \u00bb<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fusion quadripartite facilit\u00e9e par Victory Park Capital<\/p>\n","protected":false},"featured_media":95816,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-92604","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[93331,93335,93282,93286],"date":"20240501","client_type":3158,"type":[3248],"region":[3182],"services":[3189],"sectors":[3312,3270,3276,3315],"related_transactions":"","related_testimonials":"","contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Livingstone conseille un agr\u00e9gateur de marques Amazon dans le cadre d&#039;une fusion - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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