{"id":93032,"date":"2026-08-19T13:51:50","date_gmt":"2026-08-19T17:51:50","guid":{"rendered":"https:\/\/livingstonepartners.com\/?post_type=transaction&p=93032"},"modified":"2026-08-19T13:51:50","modified_gmt":"2026-08-19T17:51:50","slug":"livingstone-advises-rumchata-and-midwest-custom-bottling-on-sale-to-ej-gallo","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/fr\/transaction\/livingstone-advises-rumchata-and-midwest-custom-bottling-on-sale-to-ej-gallo\/","title":{"rendered":"Livingstone conseille RumChata et Midwest Custom Bottling dans le cadre de leur cession \u00e0 E.&J. Gallo"},"content":{"rendered":"\n

Livingstone a le plaisir d’annoncer la cession de <\/strong>Agave Loco, LLC<\/strong><\/a>, propri\u00e9taire de <\/strong>RumChata<\/strong><\/a>, et de <\/strong>Midwest Custom Bottling, LLC<\/strong><\/a> (\u00ab MCB \u00bb) \u00e0 <\/strong>E. & J. Gallo Winery<\/strong><\/a> (\u00ab Gallo \u00bb).  Livingstone a agi en tant que conseiller financier exclusif d’Agave Loco et de MCB.  Les transactions ont \u00e9t\u00e9 finalis\u00e9es en avril 2021 ; les conditions financi\u00e8res n’ont pas \u00e9t\u00e9 d\u00e9voil\u00e9es.<\/strong><\/p>

Inspir\u00e9 par la boisson traditionnelle mexicaine \u00e0 base de riz et de lait, le fondateur et ma\u00eetre assembleur Tom Maas a commenc\u00e9 \u00e0 exp\u00e9rimenter dans sa cuisine pour cr\u00e9er sa propre version d’une horchata \u00e0 base de rhum.  Con\u00e7ue avec de la cr\u00e8me fra\u00eeche, du rhum et un m\u00e9lange exclusif d’\u00e9pices douces, la marque RumChata a vu le jour en 2009.  Depuis son lancement, RumChata a connu une croissance constante pour devenir l’une des principales marques de liqueur de cr\u00e8me.  Reconnue pour sa qualit\u00e9 gustative et son emballage embl\u00e9matique, RumChata n’a cess\u00e9 d’innover au cours de la derni\u00e8re d\u00e9cennie pour s’adapter \u00e0 l’\u00e9volution des tendances de consommation.<\/p>

\u00ab Je tiens tout d’abord \u00e0 remercier les distributeurs et les d\u00e9taillants, ainsi que nos collaborateurs, qui ont soutenu RumChata depuis sa cr\u00e9ation.  En tant que petit producteur ind\u00e9pendant, nous n’aurions jamais imagin\u00e9 le succ\u00e8s de RumChata lorsque nous avons d\u00e9but\u00e9 en 2009.  Je sais que la marque RumChata va s’\u00e9panouir sous la direction de Gallo, et je suis ravi de la voir continuer \u00e0 grandir et \u00e0 \u00e9voluer \u00e0 l’avenir \u00bb,<\/em> a d\u00e9clar\u00e9 Maas<\/strong>.<\/p>

Maas<\/strong> a ajout\u00e9 : \u00ab Nous ne pourrions \u00eatre plus satisfaits de l’accompagnement offert par Livingstone.  Ils ont travaill\u00e9 sans rel\u00e2che pour nous, ont obtenu un r\u00e9sultat exceptionnel et ont g\u00e9r\u00e9 le processus du premier jour jusqu’\u00e0 la finalisation. \u00bb<\/em><\/p>

\u00ab Ce fut un plaisir de repr\u00e9senter RumChata et MCB lors de cette transaction, et nous sommes enthousiastes pour leur avenir au sein de Gallo \u00bb,<\/em> <\/strong>a comment\u00e9 Andrew Bozzelli, associ\u00e9 chez Livingstone<\/strong>. \u00ab L’ann\u00e9e \u00e9coul\u00e9e a sensiblement impact\u00e9 le secteur des boissons alcoolis\u00e9es, et il est apparu clairement que la haute qualit\u00e9 du produit, l’innovation ainsi que la force et la notori\u00e9t\u00e9 de la marque RumChata aupr\u00e8s de ses consommateurs fid\u00e8les constituent des atouts durables. \u00bb<\/em><\/p>

L’acquisition par Gallo comprend MCB, qui produit RumChata dans son usine de Pewaukee, dans le Wisconsin. Les marques Tippy Cow<\/a> et Holly Nog<\/a> appartenant \u00e0 MCB font \u00e9galement partie de la transaction.<\/p>

Katten Muchin Rosenman LLP<\/a> a agi en tant que conseil juridique de la soci\u00e9t\u00e9.  Orrick Herrington & Sutcliffe LLP<\/a> a agi en tant que conseil juridique de Gallo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Livingstone a conseill\u00e9 Agave Loco, LLC, propri\u00e9taire de RumChata, et Midwest Custom Bottling, LLC lors de leur cession \u00e0 E. & J. Gallo Winery.<\/p>\n","protected":false},"featured_media":96761,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-93032","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[93331,93351],"date":"20210430","client_type":3158,"type":[3259],"region":[3182],"services":[3186],"sectors":[3270,3274],"related_transactions":"","related_testimonials":[93773],"contacts":""},"yoast_head":"\nLivingstone conseille RumChata et Midwest Custom Bottling dans le cadre de leur cession \u00e0 E.&J. 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