{"id":93034,"date":"2026-08-19T13:52:08","date_gmt":"2026-08-19T17:52:08","guid":{"rendered":"https:\/\/livingstonepartners.com\/?post_type=transaction&p=93034"},"modified":"2026-08-19T13:52:08","modified_gmt":"2026-08-19T17:52:08","slug":"livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/fr\/transaction\/livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion\/","title":{"rendered":"Livingstone a conseill\u00e9 la plateforme de diffusion publicitaire Adtoox lors de sa cession \u00e0 Peach, une soci\u00e9t\u00e9 du portefeuille d’Inflexion"},"content":{"rendered":"\n

Livingstone a conseill\u00e9 les actionnaires d’ <\/strong>Adtoox<\/strong><\/a> lors de sa cession \u00e0 <\/strong>Peach<\/strong><\/a>, une soci\u00e9t\u00e9 du portefeuille d’ <\/strong>Inflexion Private Equity<\/strong><\/a>. Livingstone a agi en tant que conseiller financier exclusif d’Adtoox et a men\u00e9 un processus de vente particuli\u00e8rement efficace, s’appuyant sur l’expertise de son \u00e9quipe en mati\u00e8re de transactions dans le secteur M\u00e9dia & Technologie.<\/strong><\/p>

Emil Brolin et Oskar Milton ont fond\u00e9 Adtoox en 2007, en lan\u00e7ant initialement la soci\u00e9t\u00e9 dans le cadre d’une alliance avec le \u00ab Committee of TV Advertisement \u00bb en Su\u00e8de. Adtoox propose une large gamme de services dans les domaines de la diffusion publicitaire, des \u00e9tudes et de la publicit\u00e9 en ligne. La soci\u00e9t\u00e9 se positionne comme le service de gestion publicitaire le plus simple, le plus fiable et le plus performant du march\u00e9. Au fil des ans, Adtoox s’est constitu\u00e9 un portefeuille de clients solides en nouant des relations de confiance durable.<\/p>

Peach est une plateforme mondiale de gestion de contenus publicitaires vid\u00e9o qui permet aux marques, agences et r\u00e9gies m\u00e9dias de collaborer facilement \u00e0 l’\u00e9chelle internationale. Fond\u00e9e en 1996, la soci\u00e9t\u00e9 op\u00e8re aujourd’hui dans 100 pays.<\/p>

Peach a fait l’acquisition de 100 % des actions d’Adtoox. Gr\u00e2ce \u00e0 cette op\u00e9ration, Peach \u00e9tend sa pr\u00e9sence sur de nouveaux march\u00e9s et fera de Stockholm son hub pour la r\u00e9gion des pays nordiques, en s’appuyant sur des \u00e9quipes commerciales et techniques locales. Cette acquisition renforce l’innovation au sein de l’offre de services de Peach, notamment dans la diffusion publicitaire, les \u00e9tudes et la publicit\u00e9 en ligne, afin d’offrir une v\u00e9ritable exp\u00e9rience omnicanale \u00e0 sa client\u00e8le internationale.<\/p>

\u00ab Nous sommes ravis d’accueillir Adtoox au sein de l’\u00e9quipe Peach. En 14 ans d’existence, Emil et Oskar ont b\u00e2ti une \u00e9quipe solide et d\u00e9velopp\u00e9 une gamme de produits performante, faisant d’Adtoox une plateforme de r\u00e9f\u00e9rence utilis\u00e9e par les marques, agences et r\u00e9gies m\u00e9dias pour diffuser leurs publicit\u00e9s dans les pays nordiques. Nous partageons une vision commune : simplifier pour nos clients la gestion des flux de travail et de donn\u00e9es publicitaires entre marques, soci\u00e9t\u00e9s de production, agences et r\u00e9gies m\u00e9dias \u00bb,<\/em> a d\u00e9clar\u00e9 Ben Regensburger, CEO de Peach<\/strong>.<\/p>

La cession d’Adtoox \u00e0 Peach marque une nouvelle \u00e9tape importante dans le d\u00e9veloppement rapide de la pratique M\u00e9dia & Technologie de Livingstone. \u00ab Adtoox est une formidable plateforme b\u00e9n\u00e9ficiant d’une position unique sur le march\u00e9 des pays nordiques et d’une empreinte internationale en plein essor. Nous sommes ravis d’avoir accompagn\u00e9 Emil et Oskar dans la recherche du partenaire id\u00e9al. Peach est un partenaire parfait qui offre un potentiel consid\u00e9rable de synergies et de croissance commune \u00bb,<\/em> a d\u00e9clar\u00e9 Thomas Karlsson, Partner chez Livingstone<\/strong>.<\/p>

Cette transaction fait suite \u00e0 de r\u00e9centes op\u00e9rations dans le secteur M\u00e9dia & Technologie, notamment la cession de Bombayworks \u00e0 Storskogen ainsi que la vente de Fastighetssverige et Lokalf\u00f6rlaget \u00e0 Byggfakta Group. <\/p>

TM & Partners<\/a> a agi en tant que conseiller juridique d’Adtoox dans le cadre du processus de vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9quipe M\u00e9dia & Technologie de Livingstone a conseill\u00e9 les actionnaires d’Adtoox dans le cadre de sa cession \u00e0 Peach, une soci\u00e9t\u00e9 du portefeuille d’Inflexion Private Equity. Livingstone a agi en tant que conseiller financier exclusif d’Adtoox.<\/p>\n","protected":false},"featured_media":96765,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-93034","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":"","date":"20210502","client_type":3158,"type":[3259],"region":[3174],"services":[3186],"sectors":[488,3324,3323,3312],"related_transactions":[93033,93020],"related_testimonials":[93772],"contacts":""},"yoast_head":"\nLivingstone a conseill\u00e9 la plateforme de diffusion publicitaire Adtoox lors de sa cession \u00e0 Peach, une soci\u00e9t\u00e9 du portefeuille d'Inflexion - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/fr\/transaction\/livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livingstone a conseill\u00e9 la plateforme de diffusion publicitaire Adtoox lors de sa cession \u00e0 Peach, une soci\u00e9t\u00e9 du portefeuille d'Inflexion\" \/>\n<meta property=\"og:description\" content=\"L'\u00e9quipe M\u00e9dia & Technologie de Livingstone a conseill\u00e9 les actionnaires d'Adtoox dans le cadre de sa cession \u00e0 Peach, une soci\u00e9t\u00e9 du portefeuille d'Inflexion Private Equity. 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