The new generation of tech disruptors entering the lucrative bed industry
As the news breaks that Casper, the mattress maker, has raised $170 million in a funding round and is eyeing up an IPO, Harsha Wickremasinghe takes a look at the new generation of tech disruptors entering the lucrative bed industry.
As the news breaks that Casper, the mattress maker, has raised $170 million in a funding round and is eyeing up an IPO, Harsha Wickremasinghe takes a look at the new generation of tech disruptors entering the lucrative bed industry.
With their focus on consumer convenience and simplicity, and aided by cutting-edge prices and clever marketing, online mattress-in-a-box companies have created a lot of noise in the furniture industry already. Now as the market becomes even more competitive, this new breed of disruptor must adapt to survive. Â Â
Read Harsha’s comments on the changing industry landscape and what the future holds for mattress-in-a-box companies in The Furnishing Report here.
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