{"id":11434,"date":"2025-07-16T00:00:00","date_gmt":"2025-07-16T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes\/"},"modified":"2026-06-16T12:31:28","modified_gmt":"2026-06-16T16:31:28","slug":"livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/it\/transaction\/livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes\/","title":{"rendered":"Livingstone assiste CapMan nella vendita di MM Sports a Jordanes"},"content":{"rendered":"\n

MM Sports<\/strong><\/a> \u00e8 uno dei principali operatori nordici nel settore della nutrizione sportiva, con una piattaforma e-commerce consolidata e dieci punti vendita fisici. L\u2019azienda si propone di offrire prodotti della massima qualit\u00e0 presenti sul mercato, attraverso un\u2019ampia gamma di integratori e articoli per il fitness \u2013 principalmente tramite i propri marchi proprietari.<\/p>

The Feelgood Company<\/strong><\/a> e Bodylab<\/strong><\/a> apportano competenze complementari a MM Sports, condividendo un approccio focalizzato su prodotti accessibili e di uso quotidiano nell\u2019ambito della nutrizione sportiva e del fitness. L\u2019integrazione crea una piattaforma solida e competitiva, con una forte presenza in Svezia e Danimarca e prospettive di espansione in Norvegia, Finlandia e Germania.<\/p>

Robin Westberg, Partner di CapMan Buyout,<\/strong> ha dichiarato: \u201cDurante il periodo di nostra detenzione, MM Sports ha consolidato la sua posizione come uno dei leader nordici nella nutrizione sportiva. Sono stati effettuati importanti investimenti che hanno permesso all\u2019azienda di proseguire nel percorso di crescita e migliorare la redditivit\u00e0. CapMan \u00e8 orgogliosa di cedere un\u2019impresa eccezionalmente ben strutturata e pronta ad accelerare il proprio sviluppo insieme al nuovo proprietario, The Feelgood Company.\u201d<\/em><\/p>

Henrik Widlund<\/strong><\/a>, Partner di Livingstone<\/strong>, ha aggiunto: \u201cSiamo grati a CapMan per la fiducia riposta in noi durante l\u2019intero processo e ringraziamo in particolare il management di MM Sports per una collaborazione davvero proficua. Siamo entusiasti di seguire il percorso futuro di MM Sports e crediamo che il settore continuer\u00e0 a consolidarsi \u2013 con The Feelgood Company destinata a emergere come un player di assoluto rilievo.\u201d<\/em><\/p>

Il perfezionamento dell\u2019operazione \u00e8 previsto dopo l\u2019estate 2025, subordinatamente alle consuete autorizzazioni regolamentari e condizioni di closing.<\/p>

CapMan Buyout<\/strong><\/a> realizza investimenti di maggioranza in societ\u00e0 non quotate di medie dimensioni nei Paesi nordici. Con sedi a Helsinki e Stoccolma, il team gestisce fondi Buyout e ricerca storie di crescita interessanti, leader di nicchia, culture aziendali vincenti ed imprenditori appassionati. La logica di investimento \u00e8 generalista: il fattore distintivo non \u00e8 il settore, ma il potenziale di crescita fino a diventare un\u2019azienda best-in-class.<\/p>

Jordanes<\/strong><\/a> \u00e8 una societ\u00e0 di investimento con focus tematico sull\u2019acquisizione e lo sviluppo di brand iconici scandinavi. Possiede e gestisce un portafoglio diversificato di marchi noti, tra cui Synn\u00f8ve, S\u00f8rlandschips, Peppes Pizza, Bodylab e Backstube.<\/p>

The Feelgood Company \u00e8 una \u201chouse of brands\u201d nordica e azienda e-commerce con modello di business digitale, attiva nei settori wellness e beauty. Il portafoglio comprende marchi come Bodylab e Camilla Pihl Cosmetics, ed \u00e8 controllata dal gruppo norvegese Jordanes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con l\u2019acquisizione, MM Sports entra a far parte di The Feelgood Company, controllata di Jordanes e proprietaria di Bodylab<\/p>\n","protected":false},"featured_media":2450,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-11434","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1498,1410,1373],"date":"20250716","client_type":51,"type":[],"region":[391,1191],"services":[448],"sectors":[739,743],"related_transactions":[11298,11305,11385,12909],"related_testimonials":"","contacts":""},"yoast_head":"\nLivingstone assiste CapMan nella vendita di MM Sports a Jordanes - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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