{"id":12150,"date":"2016-03-01T00:00:00","date_gmt":"2016-03-01T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-on-the-sale-of-comet-global-consulting-to-merkle\/"},"modified":"2026-06-25T09:15:32","modified_gmt":"2026-06-25T13:15:32","slug":"livingstone-advises-on-the-sale-of-comet-global-consulting-to-merkle","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/it\/transaction\/livingstone-advises-on-the-sale-of-comet-global-consulting-to-merkle\/","title":{"rendered":"Livingstone assiste nella vendita di Comet Global Consulting a Merkle"},"content":{"rendered":"\n

Il team Media & Technology di Livingstone \u00e8 lieto di annunciare che Comet Global Consulting, importante fornitore di soluzioni per la gestione decisionale, \u00e8 stata acquisita da <\/strong>Merkle Inc<\/strong><\/a>., gruppo privato statunitense con sede nel Maryland, specializzato in CRM, digitale e ricerca. I termini dell\u2019operazione non sono stati resi noti.<\/strong><\/p>

Fondata nel 2006 e con sede principale a Barcellona (Spagna), Comet \u00e8 specializzata nel supportare l\u2019implementazione di soluzioni di CRM, marketing e decision management per clienti quali Telef\u00f3nica O2, Royal Bank of Scotland, Standard Life, EE, Fifth Third Bank, DIRECTV e Sky. L\u2019azienda contribuisce alla crescita e alla redditivit\u00e0 dei principali marchi globali, consentendo loro di interagire con i clienti in tempo reale e in modo pi\u00f9 mirato. Grazie a partnership strategiche con fornitori di software CRM come Pega Systems e IBM, Comet implementa per i propri clienti soluzioni avanzate di automazione del marketing e di gestione decisionale.<\/p>

Con oltre 300 professionisti e uffici a Barcellona, Londra e Atlanta, Comet combina una presenza locale e prossima al cliente con progetti guidati da direttori operativi presso le sedi dei clienti e team tecnici nei propri centri tecnologici di Barcellona e Atlanta. L\u2019azienda vanta inoltre una presenza significativa nel distretto tecnologico e del design 22@ di Barcellona.<\/p>

Con sede a Columbia, nel Maryland (USA), Merkle \u00e8 un gruppo indipendente e leader globale nel marketing data-driven e tecnologico, il pi\u00f9 grande negli Stati Uniti nei segmenti CRM, digitale e search. Conta oltre 3.400 dipendenti, con 15 uffici negli Stati Uniti e sedi internazionali a Barcellona, Londra, Shanghai e Nanchino.<\/p>

L\u2019esperienza di Comet nei settori delle telecomunicazioni, dei servizi finanziari, della distribuzione, dei viaggi e dei media rappresenta un\u2019integrazione strategica per l\u2019approccio verticale al mercato di Merkle. Questa operazione consentir\u00e0 a Comet di entrare in una nuova fase di crescita sotto la propriet\u00e0 di Merkle.<\/p>

Bart Shaeffer, Vice President Corporate Development di Merkle, ha dichiarato:<\/strong> \u201cSiamo entusiasti di accogliere Comet in Merkle. Si tratta di un\u2019acquisizione importante per noi, che ci permette di rafforzare la nostra offerta e consolidare la nostra posizione di leader globale nel performance marketing. Il team di Livingstone ha gestito il processo in modo estremamente efficiente, partecipando a ogni fase per affrontare le complessit\u00e0 di un\u2019operazione internazionale e garantire una chiusura di successo.\u201d<\/em><\/p>

Neil Collen<\/strong><\/a>, Partner di Livingstone e responsabile dell\u2019operazione, ha commentato:<\/strong> \u201cL\u2019acquisizione di Comet da parte di Merkle dimostra ancora una volta la capacit\u00e0 di Livingstone di organizzare operazioni transfrontaliere complesse e creative. I proprietari di Comet ci hanno chiesto di individuare un partner internazionale che potesse offrire opportunit\u00e0 di crescita per azionisti e dipendenti, e crediamo che con Merkle abbiamo trovato la soluzione ideale.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3165,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-12150","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1475,1483],"date":"20160301","client_type":49,"type":[1118],"region":[390,393,1191],"services":[448],"sectors":[488,738,753,752],"related_transactions":"","related_testimonials":[51965],"contacts":[1277]},"yoast_head":"\nLivingstone assiste nella vendita di Comet Global Consulting a Merkle - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, 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