{"id":12291,"date":"2017-09-19T00:00:00","date_gmt":"2017-09-19T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/"},"modified":"2026-06-25T09:18:36","modified_gmt":"2026-06-25T13:18:36","slug":"livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/it\/transaction\/livingstone-advises-global-luxury-brand-siematic-on-strategic-alliance-with-nison-group\/","title":{"rendered":"Livingstone assiste il marchio globale di lusso SieMatic nell\u2019alleanza strategica con Nison Group"},"content":{"rendered":"\n

Il team Consumer di Livingstone \u00e8 lieto di annunciare di aver assistito gli azionisti di <\/strong>August Siekmann M\u00f6belwerke GmbH & Co. KG<\/strong><\/a> (\u201cSieMatic\u201d) in un\u2019operazione che ha portato il gruppo cinese Nison-Group a diventare azionista di maggioranza.<\/strong><\/p>

Marchio globale di lusso con una presenza in oltre 60 paesi, SieMatic \u00e8 un produttore leader di cucine di fascia premium con stabilimento produttivo a L\u00f6hne, in Germania. Il brand rappresenta l\u2019alta qualit\u00e0 dell\u2019artigianato \u201cMade in Germany\u201d.<\/p>

Con l\u2019obiettivo di una crescita a lungo termine in Asia, SieMatic cercava un partner strategico per espandersi nel complesso mercato cinese. \u201cSieMatic \u00e8 ben posizionata come marchio premium, soprattutto nei mercati core di Europa e Stati Uniti. Ora vogliamo intraprendere il prossimo passo del nostro sviluppo insieme al Nison-Group per crescere pi\u00f9 rapidamente nel mercato chiave della Cina. Siamo lieti di avere il Nison-Group al nostro fianco, un partner ed esperto con una strategia di lungo termine che ci supporter\u00e0 nel percorso che abbiamo intrapreso insieme\u201d<\/em>, ha dichiarato Ulrich W. Siekmann, CEO e azionista di SieMatic<\/strong>.<\/p>

Il Nison-Group \u00e8 un\u2019azienda a conduzione familiare fondata nel 1994 con sede a Suzhou, RPC. Oltre alle operazioni immobiliari e alle acquisizioni, il gruppo \u00e8 leader di mercato in Cina nel settore degli elettrodomestici di qualit\u00e0 e di altri marchi premium altamente riconosciuti. Nel 2016, il Nison-Group \u2013 che comprende la quotata KingClean Electric Co., Ltd. e impiega circa 10.000 persone \u2013 ha generato circa 900 milioni di dollari di fatturato.<\/p>

\u201cL\u2019alleanza offre a entrambe le aziende eccellenti opportunit\u00e0 di sviluppo futuro\u201d<\/em>, ha affermato Zugen Ni, fondatore e presidente del Nison Group.<\/strong> \u201cSieMatic \u00e8 uno dei marchi premium pi\u00f9 noti a livello globale nell\u2019industria delle cucine e ci consentir\u00e0 di ampliare idealmente il nostro portafoglio. Vogliamo applicare la strategia di marca di SieMatic al mercato cinese e incrementare significativamente le vendite grazie alla nostra ampia esperienza di mercato. In particolare nel segmento premium, in Cina osserviamo una crescente domanda di artigianato di alta qualit\u00e0, nonch\u00e9 una maggiore attenzione alla sostenibilit\u00e0 e alla personalizzazione. SieMatic ha quindi straordinarie opportunit\u00e0 di crescita e si adatta perfettamente a noi\u201d<\/em>.<\/p>

In qualit\u00e0 di advisor esclusivo M&A, Livingstone ha messo a disposizione un team globale integrato per gestire le specifiche esigenze di un\u2019operazione sino-tedesca. \u201cSiamo lieti di aver potuto assistere gli azionisti di SieMatic in questa decisione fondamentale per il futuro dell\u2019azienda. Fin dall\u2019inizio del dialogo con Nison-Group vi \u00e8 stata una comprensione reciproca delle sinergie tra le due realt\u00e0 familiari, il che ci ha permesso di trovare una soluzione complessivamente eccellente per entrambe le parti\u201d<\/em>, hanno commentato Ralph Hagelgans<\/strong><\/a>, Partner di Livingstone<\/strong>, e Baoshan Bao<\/strong><\/a>, Managing Director di Livingstone<\/strong>.<\/p>

Livingstone assiste regolarmente i clienti in operazioni cross-border. Pi\u00f9 recentemente la societ\u00e0 ha seguito Metal and Waste Recycling nella vendita a European Metal Recycling, l\u2019azionista di epex group nella cessione della maggioranza delle quote al gruppo francese Samsic e TaTa Technologies nella sua ultima acquisizione di Escenda.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3305,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-12291","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1477,1482],"date":"20170919","client_type":49,"type":[1127],"region":[387,386,1191],"services":[448],"sectors":[739,743,977],"related_transactions":"","related_testimonials":"","contacts":""},"yoast_head":"\nLivingstone assiste il marchio globale di lusso SieMatic nell\u2019alleanza strategica con Nison Group - 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