{"id":12646,"date":"2021-04-06T00:00:00","date_gmt":"2021-04-06T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/"},"modified":"2026-06-25T09:26:34","modified_gmt":"2026-06-25T13:26:34","slug":"hafa-bathroom-group-has-been-acquired-by-bhg-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/it\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/","title":{"rendered":"Il Gruppo Hafa Bathroom \u00e8 stato acquisito dal Gruppo BHG"},"content":{"rendered":"\n

Livingstone ha assistito i proprietari di <\/strong>Hafa Bathroom Group<\/strong><\/a> (\u201cHBG\u201d) nella cessione della maggioranza delle quote <\/strong>BHG Group<\/strong><\/a> (\u201cBHG\u201d). HBG si \u00e8 sviluppata con successo fino a diventare un’azienda leader nel settore degli arredi per il bagno e ora proseguir\u00e0 il proprio percorso di crescita con un nuovo azionista di maggioranza.<\/strong><\/p>

Livingstone ha agito come advisor in esclusiva per le operazioni di M&A, conducendo un ampio processo di vendita che ha coinvolto diverse aziende strategiche e finanziarie. L\u2019esperienza del team nel settore ha contribuito al successo dell’operazione.<\/p>

\u201cIl team di Livingstone ha dimostrato un\u2019ampia esperienza nel settore e ha gestito abilmente il panorama dei potenziali acquirenti, grazie ai contatti giusti tra i decision makers. Livingstone ha tenuto conto delle nostre esigenze lungo tutto il processo, ottenendo ottimi risultati e rafforzando cos\u00ec la nostra fiducia nella societ\u00e0,\u201d<\/em> ha dichiarato Anders Hofstedt, CEO di HBG.<\/strong><\/p>

HBG \u00e8 un’azienda specializzata in prodotti per il bagno, commercializzati principalmente attraverso i marchi Hafa, NORO e Westerberg, ed \u00e8 presente in tutti i paesi nordici e negli Stati baltici. L\u2019obiettivo del gruppo \u00e8 offrire la migliore piattaforma digitale del settore per creare opportunit\u00e0 di business e valore per clienti e stakeholder nel mercato degli arredi per il bagno. Nel 2020, HBG ha registrato un fatturato di 300 milioni di corone svedesi con una redditivit\u00e0 solida.<\/p>

Il CEO Anders Hofstedt e il management di HBG continueranno a gestire l\u2019azienda dalla sede di Halmstad e manterranno una quota di propriet\u00e0 della societ\u00e0. HBG sar\u00e0 integrata all\u2019interno del segmento DIY di BHG.<\/p>

BHG \u00e8 un\u2019azienda di e-commerce quotata in borsa, attiva nella regione nordica. Il gruppo include oltre 100 destinazioni online, tra cui Bygghemma e Chilli. Con l\u2019acquisizione di HBG, BHG rafforza la propria offerta di marchi proprietari nel segmento bagno, con ottime prospettive di crescita futura, specialmente nei paesi nordici.<\/p>

\u201cQuesta operazione rappresenta un altro esempio della nostra capacit\u00e0 di trasformare i mercati dell\u2019e-commerce, del retail e dei brand consumer. L\u2019operazione dimostra il valore delle principali piattaforme di e-commerce nel consolidare la catena del valore attraverso l’acquisizione di marchi leader di settore, generando importanti sinergie per il cross-selling nei propri canali di cessione online,\u201d<\/em> ha dichiarato Thomas Karlsson, Partner di Livingstone<\/strong>.<\/p>

Dopo la cessione di INR a Dansani<\/a>, il team di Livingstone conclude un’altra operazione di successo nel settore degli arredi per il bagno.<\/p>

Livingstone ha agito come advisor finanziario esclusivo, mentre Hansen Law ha fornito consulenza legale nel processo di cessione.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3659,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-12646","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1510,1498],"date":"20210406","client_type":49,"type":[1127],"region":[391],"services":[448],"sectors":[738,756,744,739,743,977],"related_transactions":"","related_testimonials":[52089],"contacts":""},"yoast_head":"\nIl Gruppo Hafa Bathroom \u00e8 stato acquisito dal Gruppo BHG - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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