{"id":12659,"date":"2021-05-02T00:00:00","date_gmt":"2021-05-02T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion\/"},"modified":"2026-06-25T09:26:50","modified_gmt":"2026-06-25T13:26:50","slug":"livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/it\/transaction\/livingstone-advised-ad-delivery-platform-adtoox-on-sale-to-peach-a-portfolio-company-of-inflexion\/","title":{"rendered":"Livingstone ha assistito la piattaforma di distribuzione pubblicitaria Adtoox nella cessione a Peach, una societ\u00e0 di portafoglio di Inflexion"},"content":{"rendered":"\n

Livingstone ha assistito i proprietari di <\/strong>Adtoox<\/strong><\/a> nella cessione a <\/strong>Peach<\/strong><\/a>, una societ\u00e0 in portafoglio di <\/strong>Inflexion Private Equity<\/strong><\/a>. Livingstone ha agito come advisor finanziario esclusivo per Adtoox, guidando un processo di vendita altamente efficiente grazie all’esperienza del team nel settore Media & Technology.<\/strong><\/p>

Emil Brolin e Oskar Milton hanno fondato Adtoox nel 2007, lanciando inizialmente l’azienda in collaborazione con il “Committee of TV Advertisement” in Svezia. Adtoox offre un’ampia gamma di servizi legati alla distribuzione pubblicitaria, alla ricerca e alla pubblicit\u00e0 online. La societ\u00e0 si posiziona come il servizio di gestione pubblicitaria pi\u00f9 affidabile, semplice e potente sul mercato, costruendo nel tempo un solido portafoglio clienti e relazioni di lunga durata.<\/p>

Peach \u00e8 una piattaforma globale per la gestione di video pubblicitari che facilita la distribuzione dei contenuti pubblicitari in tutto il mondo, consentendo a brand, agenzie e proprietari di media di collaborare su scala globale. Fondata nel 1996, oggi Peach opera in 100 paesi.<\/p>

Peach ha acquisito il 100% delle azioni di Adtoox. Con questa operazione, Peach espande la propria presenza in nuovi mercati e trasforma Stoccolma nel suo hub per la regione nordica, con personale commerciale e tecnico sul territorio. L’acquisizione arricchisce la gamma di servizi di Peach, integrando innovazioni nella distribuzione pubblicitaria, ricerca e pubblicit\u00e0 online, per creare un’esperienza omnichannel completa per i clienti globali.<\/p>

\u201cSiamo entusiasti di accogliere Adtoox nel team di Peach. In 14 anni, Emil e Oskar hanno costruito un team solido e una piattaforma leader utilizzata da brand, agenzie e proprietari di media nei paesi nordici. Condividiamo la stessa visione di semplificare il workflow dei contenuti pubblicitari e dei dati tra brand, societ\u00e0 di produzione, agenzie e media owner,\u201d<\/em> ha dichiarato Ben Regensburger, CEO di Peach<\/strong>.<\/p>

La vendita di Adtoox a Peach rappresenta un altro traguardo importante nella rapida espansione della divisione Media & Technology di Livingstone. \u201cAdtoox \u00e8 un’azienda straordinaria con una posizione di mercato unica nei paesi nordici e una crescente presenza internazionale. Siamo lieti di aver supportato Emil e Oskar nel trovare il partner ideale. Peach rappresenta la scelta perfetta, offrendo ampie opportunit\u00e0 di sinergia e crescita congiunta,<\/em>\u201d<\/em><\/strong> ha affermato Thomas Karlsson, Partner di Livingstone<\/strong>.<\/p>

Questa operazione segue altre operazioni recenti nel settore Media & Technology, tra cui la cessione di Bombayworks a Storskogen e la cessione di Fastighetssverige e Lokalf\u00f6rlaget a Byggfakta Group.<\/p>

TM & Partners ha agito come consulente legale per Adtoox durante il processo di vendita.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3672,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-12659","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":"","date":"20210502","client_type":49,"type":[1127],"region":[1191],"services":[448],"sectors":[488,755,753,738],"related_transactions":[12657,12630],"related_testimonials":[52092],"contacts":""},"yoast_head":"\nLivingstone ha assistito la piattaforma di distribuzione pubblicitaria Adtoox nella cessione a Peach, una societ\u00e0 di portafoglio di Inflexion - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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