{"id":13118,"date":"2020-10-27T00:00:00","date_gmt":"2020-10-27T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-agras-pet-foods-on-the-acquisition-of-cerere-produzione\/"},"modified":"2026-06-01T19:18:40","modified_gmt":"2026-06-01T23:18:40","slug":"livingstone-advises-agras-pet-foods-on-the-acquisition-of-cerere-produzione","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/ko\/transaction\/livingstone-advises-agras-pet-foods-on-the-acquisition-of-cerere-produzione\/","title":{"rendered":"Livingstone advises Agras Pet Foods on the acquisition of Cerere Produzione"},"content":{"rendered":"\n<p><strong>Livingstone acted as exclusive financial advisor to <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.schesir.com\/\"><strong>Agras Pet Foods <\/strong><\/a><strong>&lpar;&#8221;Agras&#8221;&rpar;, a leading Italian brand in premium pet nutrition, on the acquisition of Cerere Produzione S.r.l. &lpar;&#8221;Cerere Produzione&#8221;&rpar;, a company specialized in the production of high-quality private label dry pet food.<\/strong><\/p><p>Founded in 1986 in Genoa, <strong>Agras<\/strong> is recognized as a European leader in the distribution of natural foods for dogs and cats, with a particular focus on wet complements and toppers. Operating through the brands Schesir, Stuzzy, and ADOC, the company serves over 3,000 clients across 40+ countries and generates annual revenues exceeding \u20ac 100 million.<\/p><p>Since 2017, the majority of Agras Pet Foods has been owned by financial investor <strong>NXMH<\/strong>, with Pietro Molteni, the company\u2019s CEO, holding a minority stake.<\/p><p>The acquisition of <strong>Cerere Produzione<\/strong>, based in Neive &lpar;Cuneo&rpar;, marks a significant step in Agras Pet Foods\u2019 strategy to strengthen its vertical integration. The deal provides direct access to production capacity in the dry pet food segment, complementing the company\u2019s core competencies in branding, innovation, and international distribution.<\/p><p><em>\u201cWe are proud to have supported Agras in identifying and acquiring a strategic partner to advance its vertical integration in dry pet food,\u201d<\/em> said <a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/ko\/team\/luca-maccagnani-castelli\/\"><strong>Luca Maccagnani Castelli<\/strong><\/a><strong>, Managing Partner at Livingstone<em>.<\/em><\/strong> <em>&#8220;The transaction also included the carve-out of the manufacturing plant from Cerere\u2019s commercial operations, adding technical complexity to the deal structure&#8221;.<\/em><\/p><p><strong>Pietro Molteni, CEO of Agras Pet Foods<\/strong>, added: <em>\u201cThe transaction is part of Agras Pet Foods\u2019 strategy to develop a portfolio of innovative dry products, to be distributed both in Italy and abroad. By gaining direct access and control over production capacity, Agras Pet Foods aims to take responsibility for the entire value chain, from procurement to production.\u201d<\/em><\/p><p>This transaction further strengthens Livingstone\u2019s track record in the Consumer Goods sector and confirms its role as a trusted advisor for companies pursuing growth through strategic acquisitions and vertical integration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic acquisition strengthens vertical integration and expands presence in the dry pet food segment<\/p>\n","protected":false},"featured_media":2377,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-13118","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1601,1560,1570],"date":"20201027","client_type":52,"type":[1134],"region":[1200],"services":[456],"sectors":[786,797],"related_transactions":"","related_testimonials":[52613,52614],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livingstone advises Agras Pet Foods on the acquisition of Cerere Produzione - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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