{"id":6152,"date":"2025-08-05T00:00:00","date_gmt":"2025-08-05T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-on-the-sale-of-madremia-to-winning-group\/"},"modified":"2026-06-25T08:33:11","modified_gmt":"2026-06-25T12:33:11","slug":"livingstone-advises-on-the-sale-of-madremia-to-winning-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/nl\/transaction\/livingstone-advises-on-the-sale-of-madremia-to-winning-group\/","title":{"rendered":"Livingstone advises on the sale of Madremia to Winning Group"},"content":{"rendered":"\n

Livingstone’s food, beverage and agribusiness team has advised the shareholders of <\/strong>Madremia<\/strong><\/a> on the sale of the company to <\/strong>Winning Group<\/strong><\/a>.<\/strong><\/p>

Madremia has family origins dating back to the 1940s, when Joaqu\u00edn Sancho Sanz started growing citrus fruits in Canals (Valencia). In 1983, the company built its first production plant equipped with specialized machinery for processing fruits and vegetables, and since that time it has grown to become one of the main groups dedicated to the commercialization of citrus fruits, as well as other fruits and vegetables.<\/p>

Winning Group is a Czech industrial holding company founded in 2016 that is present in various sectors, including automotive, construction, real estate development, as well as the leisure and services industries.<\/p>

With the acquisition of Madremia, Winning Group becomes the strategic partner supporting the growth plan designed by the company, which includes its consolidation in the domestic market and driving international expansion. The transaction includes the continuity of key figures of the family in the operational management, including the current commercial director, Carlos Sancho, demonstrating the commitment to the stability and development of the project.<\/p>

Carlos Sancho, Shareholder and current Commercial Director,<\/strong> said: \u201cThe Sancho family felt that it was the right time to bring in a new partner to continue our plan to consolidate our position in the domestic market and expand internationally. This transaction marks a new milestone in Madremia’s history. We would like to thank the Livingstone team for their advice and dedication throughout the process.\u201d<\/em><\/p>

Eleuterio Abad<\/strong><\/a>, Partner at Livingstone,<\/strong> said: \u201cIt has been a pleasure to advise the Sancho family on this important step in the company\u2019s history. Through this transaction, Madremia will now have the backing of a leading industrial group.\u201d<\/em><\/p>

Joan Costa<\/strong><\/a>, Associate at Livingstone<\/strong>, added: \u201cOur team has been heavily involved in this project, and we are delighted to have been able to find a buyer outside the usual circle of investors already present in the market.\u201d<\/em><\/p>

With this transaction, Livingstone consolidates its position as a leading advisor to the agri-food industry, following previous transactions in this sector, such as the merger of Frutas Tono and Guillem Export <\/a>\u2014now Grupo Deterra\u2014 and the sale of V.Ros to Iberian Premium Fruits<\/a> (IPF). On this occasion, Livingstone acted as exclusive financial advisor to Madremia, while Garrigues provided legal advice to the buyer.<\/p>\n","protected":false},"excerpt":{"rendered":"

The investment by the new shareholder will accelerate the Company\u2019s growth strategy.<\/p>\n","protected":false},"featured_media":2456,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-6152","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[64351,973,1051,997],"date":"20250805","client_type":55,"type":[1095],"region":[363,350],"services":[427],"sectors":[578,2930],"related_transactions":[7587,7571,7613,7607,7320],"related_testimonials":[50493,50494,50495],"contacts":""},"yoast_head":"\nLivingstone advises on the sale of Madremia to Winning Group - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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