{"id":6173,"date":"2025-11-12T00:00:00","date_gmt":"2025-11-12T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-holta-invest-on-the-sale-of-morris-stockholm-to-gimmersta-group\/"},"modified":"2026-06-16T13:25:24","modified_gmt":"2026-06-16T17:25:24","slug":"livingstone-advises-holta-invest-on-the-sale-of-morris-stockholm-to-gimmersta-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/nl\/transaction\/livingstone-advises-holta-invest-on-the-sale-of-morris-stockholm-to-gimmersta-group\/","title":{"rendered":"Livingstone advises Holta Invest on the sale of Morris Stockholm to Gimmersta Group"},"content":{"rendered":"\n

Livingstone has acted as the exclusive financial advisor to <\/strong>Holta Invest<\/strong><\/a> in the sale of <\/strong>J.M. Als\u00e9n Design (\u201cMorris\u201d)<\/strong><\/a> to <\/strong>Gimmersta Group<\/strong><\/a>. Through the acquisition, Morris gains a strong new majority owner with a long-term perspective and the capacity to support the company\u2019s continued expansion both in the Nordics and internationally.<\/strong><\/p>

Founded in 2003, Morris is a Swedish clothing brand that combines classic elegance with modern design. Inspired by British style and Scandinavian simplicity, the brand has over the years established a clear identity built around timeless garments made from carefully selected materials and thoughtful details. The collections are characterized by a balance of refined style and long-term durability, making them equally relevant season after season.<\/p>

Group is a family-owned investment company with a long-term ownership approach and a focus on developing profitable companies with strong brands and sustainable growth. Through active and engaged ownership, Gimmersta Group works closely with entrepreneurs and management teams to create value, strengthen market positions, and enable scalable development. The acquisition of Morris represents a strategic step in further broadening the group\u2019s presence within the consumer and lifestyle segments.<\/p>

\u201cMorris Stockholm represents a timeless style and a design language that fits perfectly with our values. We look forward to developing the brand further while preserving its unique identity. Our ambition is to let Morris grow both in Sweden and internationally, digitally, and through retail, with the same respect for quality and expression that permeates the entire group,\u201d said<\/em> Irene and Christofer Gimmersta<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2477,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-6173","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1039,1065,939],"date":"20251112","client_type":55,"type":[],"region":[364],"services":[427],"sectors":[578,582,587],"related_transactions":[6152,6146,6026,6008],"related_testimonials":"","contacts":""},"yoast_head":"\nLivingstone advises Holta Invest on the sale of Morris Stockholm to Gimmersta Group - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, 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