{"id":7154,"date":"2019-02-28T00:00:00","date_gmt":"2019-02-28T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/bstad-gruppen-nordic-supplier-of-high-quality-safety-and-occupational-shoes-has-been-acquired-by-storskogen-a-private-equity-firm\/"},"modified":"2026-06-25T08:47:00","modified_gmt":"2026-06-25T12:47:00","slug":"bstad-gruppen-nordic-supplier-of-high-quality-safety-and-occupational-shoes-has-been-acquired-by-storskogen-a-private-equity-firm","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/nl\/transaction\/bstad-gruppen-nordic-supplier-of-high-quality-safety-and-occupational-shoes-has-been-acquired-by-storskogen-a-private-equity-firm\/","title":{"rendered":"B\u00e5stad-Gruppen, Nordic supplier of high-quality safety and occupational shoes, has been acquired by Storskogen, a private equity firm"},"content":{"rendered":"\n

Livingstone\u2019s Consumer sector team has advised <\/strong>B\u00e5stad-Gruppen<\/strong><\/a> on its sale to <\/strong>Storskogen<\/strong><\/a>. Based on the sellers\u2019 requests and value expectations, Livingstone evaluated financial investors and selected strategic buyers in order to reach an optimal outcome for both the sellers and the company.<\/strong><\/p>

B\u00e5stad-Gruppen engaged Livingstone to find a new majority owner after the owners decided, in agreement with their children, to no longer keep the business in the family. With the main objective being long-term ownership, the owners wished for a partner to support management in the development of the company and the Monitor brand.<\/p>

\u201cI\u2019m impressed by Livingstone\u2019s professional and experienced approach. I\u2019ve done business all my life, but I have never experienced such an immediate trust for a partner as I did for the Livingstone team,\u201d<\/em> says Thomas Svensk, CEO and Owner of B\u00e5stad-Gruppen<\/strong>.<\/p>

B\u00e5stad-Gruppen is a leading Nordic supplier of high-quality safety and occupational shoes and clothes under the brand Monitor, as well as an exclusive distributor of Birkenstock in Sweden and Norway. Founded back in 1907, it has developed from a traditional clogs manufacturer to an innovator within today\u2019s protective wear, drawing inspiration from both sports and fashion.<\/p>

\u201cWe are very pleased by this acquisition. It\u2019s a well-managed company with great knowledge and a solid niche position. We look forward to developing this profitable business along with the management team,\u201d<\/em> says Christer Hansson at Storskogen<\/strong>.<\/p>

Storskogen is a Swedish privately owned investment firm that acquires and develops small and medium-sized companies, primarily in Sweden. Storskogen has a diversified portfolio of 33 independent companies with a combined turnover of just over SEK 5 billion.<\/p>

\u201cWe appreciate being given the opportunity to advise on this transaction. We\u2019ve been committed to evaluating various buyer categories, all the while prioritizing finding a buyer that would share the company\u2019s culture, values, and ambitions,\u201d<\/em> says Tomas Lind, Senior Adviser and head of region South Sweden at Livingstone.<\/strong><\/p>

The completion of this transaction reinforces Livingstone\u2019s credentials in the utility wear space, following the sale of Nordic safety shoe brand Arbesko to B&B Tools<\/a>, the sale of US outdoor sporting goods distributor Maurice Sporting Goods<\/a>, and the sale of British sailing and country apparel brand Musto to Helly Hansen<\/a>.<\/p>

\u201cThe market is generally fueled by an increased focus on occupational health and safety, but as the safety standard increases, features like design, comfort, and innovation start to play a more important role. Nordic product companies are cutting edge in these areas, which is evident from the continued great interest from both financial investors and strategic buyers,\u201d<\/em> says Marcus \u00c5str\u00f6m, Associate Director at Livingstone<\/strong>.<\/p>

Livingstone acted as exclusive financial adviser to B\u00e5stad-Gruppen, and Advokatfirman Lindahl<\/strong><\/a> <\/strong>was its legal adviser, during the sales process.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e5stad-Gruppen, a leading Nordic supplier of high-quality safety and occupational shoes, searched for a new majority owner after deciding not to keep the business in the family. Livingstone evaluated financial and strategic buyers that would support the company\u2019s development and ambitions.<\/p>\n","protected":false},"featured_media":3457,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-7154","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1039],"date":"20190228","client_type":55,"type":[1095],"region":[364],"services":[427],"sectors":[578,582],"related_transactions":"","related_testimonials":[49400],"contacts":""},"yoast_head":"\nB\u00e5stad-Gruppen, Nordic supplier of high-quality safety and occupational shoes, has been acquired by Storskogen, a private equity firm - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/nl\/transaction\/bstad-gruppen-nordic-supplier-of-high-quality-safety-and-occupational-shoes-has-been-acquired-by-storskogen-a-private-equity-firm\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e5stad-Gruppen, Nordic supplier of high-quality safety and occupational shoes, has been acquired by Storskogen, a private equity firm - Livingstone Partners\" \/>\n<meta property=\"og:description\" content=\"B\u00e5stad-Gruppen, a leading Nordic supplier of high-quality safety and occupational shoes, searched for a new majority owner after deciding not to keep the business in the family. 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