{"id":7246,"date":"2020-03-16T00:00:00","date_gmt":"2020-03-16T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advised-capman-on-the-sale-of-portfolio-company-inr-to-danish-company-dansani\/"},"modified":"2026-06-25T08:49:02","modified_gmt":"2026-06-25T12:49:02","slug":"livingstone-advised-capman-on-the-sale-of-portfolio-company-inr-to-danish-company-dansani","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/nl\/transaction\/livingstone-advised-capman-on-the-sale-of-portfolio-company-inr-to-danish-company-dansani\/","title":{"rendered":"Livingstone advised CapMan on the sale of portfolio company INR to Danish company Dansani"},"content":{"rendered":"\n

Livingstone has advised CapMan on the sale of <\/strong>INR (Iconic Nordic Rooms)<\/strong><\/a> to Danish market leader Dansani. Livingstone served as the exclusive financial advisor to <\/strong>CapMan.<\/strong><\/a><\/p>

INR is the Nordic market leader within shower solutions and has a strong position in bathroom furniture, mixers and towel dryers delivering 60,000 shower solutions and 30,000 pieces of furniture annually. INR\u2019s net sales were SEK 402 million in 2019. The company employs aprroximately 115 people.<\/p>

This acquisition makes Dansani \/ INR the largest supplier of bathroom furniture and shower solutions in the Nordic region. Total revenues will be over SEK 900 million, of which approximately SEK 700 million within the Nordic region.<\/p>

The operations are highly complementary. Dansani \/ INR has a strong product mix where INR is a leader in customized shower solutions, and Dansani is a leader in bathroom furniture. In the short term, the goal is to focus on existing operations and strengthen cooperation. In the longer term, the ambition is to further expand in more markets in Europe.<\/p>

\u201cINR is a perfect match for Dansani, and the two companies complement each other well, both with their ranges and market positions and with their corporate culture. Following the purchase, Dansani\/INR will be a significant player in our product categories and primary markets. As a single unit, Dansani\/INR will have the necessary strength to reinforce sales in our present markets and expand into new ones. I am extremely pleased that this purchase has been successful,\u201d<\/em> states the CEO, Carsten Friis<\/strong>.<\/p>

\u201cWe have a successful result for all parties involved with Livingstone\u2019s help. Their team contributed with sector experience and skillfully navigated the international buyer landscape with relevant contact points with the buyers\u2019 organizations,\u201d<\/em> says Johan P\u00e5lsson, Co-managing Partner at CapMan Buyout<\/strong>.<\/p>

\u201cINR\u2019s leading position and strong brand, built on innovation and quality, has during the process attracted a wide global selection of strategic buyers. It will be exciting to follow the new group that can now call itself the Nordic region\u2019s largest supplier of bathroom products,\u201d <\/em>says Henrik Widlund<\/strong><\/a>, Partner at Livingstone Partners.<\/strong><\/p>

\u201cWe are very grateful for CapMan\u2019s confidence to lead the sales process of INR. For Livingstone\u2019s global consumer team, with a strong presence in building materials, INR represents another important reference and a valuable experience,\u201c<\/em> says Thomas Karlsson<\/strong><\/a>, Partner at Livingstone Partners<\/strong>.<\/p>

This transaction marks Livingstone\u2019s 39th consumer transaction since 2015, including the recent sales of Cliniclands, B\u00e5stadgruppen, ProViva, Nordicfeel, Golvpoolen.<\/p>

Bird & Bird<\/a> was legal advisor through the sales process.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3549,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-7246","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1069,1057],"date":"20200316","client_type":57,"type":[1095],"region":[364,350],"services":[427],"sectors":[578,582],"related_transactions":[7192,7171,7082,6985],"related_testimonials":[49482],"contacts":""},"yoast_head":"\nLivingstone advised CapMan on the sale of portfolio company INR to Danish company Dansani - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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