{"id":16706,"date":"2025-07-16T00:00:00","date_gmt":"2025-07-16T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes\/"},"modified":"2026-06-25T10:18:54","modified_gmt":"2026-06-25T14:18:54","slug":"livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/livingstone-advises-capman-on-the-sale-of-mm-sports-to-jordanes\/","title":{"rendered":"Livingstone r\u00e5dgivare till CapMan vid f\u00f6rs\u00e4ljningen av MM Sports till Jordanes"},"content":{"rendered":"\n

MM Sports<\/strong><\/a> \u00e4r en av Nordens ledande akt\u00f6rer inom sportnutrition, med en v\u00e4letablerad e-handelsplattform och tio fysiska butiker. Bolaget har ambitionen att erbjuda marknadens mest h\u00f6gkvalitativa produkter, genom ett brett sortiment av produkter inom sportnutrition och tr\u00e4ning, fr\u00e4mst under egna varum\u00e4rken.<\/p>

The Feelgood Company<\/strong><\/a> och Bodylab<\/strong><\/a> tillf\u00f6r kompletterande styrkor till MM Sports, med ett gemensamt fokus p\u00e5 vardagsn\u00e4ra sportnutrition och tr\u00e4ningsprodukter. Kombinationen skapar en stark plattform med en tydlig n\u00e4rvaro i Sverige och Danmark, samt lovande expansionsm\u00f6jligheter i Norge, Finland och Tyskland.<\/p>

\u201dUnder v\u00e5rt \u00e4garskap har MM Sports cementerat sin position som ett av de ledande f\u00f6retagen inom sportnutrition i Norden. Flera viktiga investeringar har gjorts i bolaget som m\u00f6jliggjort fortsatt tillv\u00e4xt och \u00f6kad l\u00f6nsamhet. CapMan \u00e4r stolta \u00f6ver att \u00f6verl\u00e4mna ett f\u00f6retag som \u00e4r exceptionellt v\u00e4l rustat och redo att accelerera sin utveckling tillsammans med sin nya \u00e4gare\u201d,<\/em> s\u00e4ger Robin Westberg, Partner p\u00e5 CapMan Buyout.<\/strong><\/p>

\u201dVi \u00e4r glada \u00f6ver f\u00f6rtroendet fr\u00e5n CapMan i den h\u00e4r processen och vill rikta ett extra stort tack till ledningen i MM Sports f\u00f6r ett givande samarbete. Det ska bli sp\u00e4nnande att f\u00f6lja MM Sports fram\u00f6ver och vi tror p\u00e5 en fortsatt konsolidering i sektorn d\u00e4r The Feelgood Company nu blir en v\u00e4ldigt stark akt\u00f6r\u201d,<\/em> s\u00e4ger Henrik Widlund<\/strong><\/a>, Partner p\u00e5 Livingstone.<\/strong><\/p>

Slutf\u00f6rande av transaktionen f\u00f6rv\u00e4ntas efter sommaren 2025 och \u00e4r f\u00f6rem\u00e5l f\u00f6r sedvanliga myndighetsgodk\u00e4nnanden och st\u00e4ngningsvillkor.<\/p>

CapMan Buyout<\/strong><\/a> g\u00f6r majoritetsinvesteringar i medelstora onoterade bolag i de nordiska l\u00e4nderna. Teamet \u00e4r baserat i Helsingfors och Stockholm. Teamet f\u00f6rvaltar Buyout-fonder och s\u00f6ker efter intressanta tillv\u00e4xtresor, nischade marknadsledare, vinnande f\u00f6retagskulturer och passionerade entrepren\u00f6rer. Buyout \u00e4r en generalistinvesterare \u2013 m\u00f6jligheten att v\u00e4xa till ett f\u00f6rstklassigt bolag \u00e4r den avg\u00f6rande faktorn, snarare \u00e4n bransch eller sektor.<\/p>

Jordanes<\/strong><\/a> \u00e4r ett investmentbolag med tematisk inriktning p\u00e5 att \u00e4ga och utveckla ikoniska skandinaviska varum\u00e4rken. Bolaget \u00e4ger och driver en m\u00e5ngsidig portf\u00f6lj av v\u00e4lk\u00e4nda varum\u00e4rken, inklusive Synn\u00f8ve, S\u00f8rlandschips, Peppes Pizza, Bodylab och Backstube.<\/p>

The Feelgood Company \u00e4r ett varum\u00e4rkeshus och e-handelsf\u00f6retag med en digital aff\u00e4rsmodell f\u00f6r produkter inom h\u00e4lsa och sk\u00f6nhet. F\u00f6retaget best\u00e5r av varum\u00e4rken som Bodylab och Camilla Pihl Cosmetics, och \u00e4r ett portf\u00f6ljbolag till det Norgebaserade Jordanes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Genom f\u00f6rv\u00e4rvet blir MM Sports en del av Jordanes dotterbolag The Feelgood Company, \u00e4gare av Bodylab.<\/p>\n","protected":false},"featured_media":2450,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-16706","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1943,1853,1815],"date":"20250716","client_type":60,"type":[],"region":[408,1224],"services":[469],"sectors":[899,903],"related_transactions":[16570,16577,16657,18178],"related_testimonials":"","contacts":""},"yoast_head":"\nLivingstone r\u00e5dgivare till CapMan vid f\u00f6rs\u00e4ljningen av MM Sports till Jordanes - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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