{"id":16747,"date":"2025-12-16T00:00:00","date_gmt":"2025-12-16T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-dvc-partners-on-the-acquisition-of-123live\/"},"modified":"2026-06-16T11:31:48","modified_gmt":"2026-06-16T15:31:48","slug":"livingstone-advises-dvc-partners-on-the-acquisition-of-123live","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/livingstone-advises-dvc-partners-on-the-acquisition-of-123live\/","title":{"rendered":"Livingstone advises DVC Partners on the acquisition of 123.live"},"content":{"rendered":"\n<p><strong>123.tv GmbH, doing business as <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/123.live\"><strong>123.live<\/strong><\/a><strong>, a leading German multi-channel live commerce provider, has been acquired by the pan-European private equity investor <\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/dvcp.com\/\"><strong>DVC Partners<\/strong><\/a><strong>. <\/strong><\/p><p>The Munich based company is specializing in auction based interactive sales of a diverse range of consumer products in an entertaining and engaging format broadcasted via its own TV channel as well as on digital and mobile platforms. Revenues amount to approximately EUR 100m.&nbsp;&nbsp;&nbsp; &nbsp;<\/p><p>DVC Partners is a pan-European private equity investor based in Milan, Madrid, Luxembourg and Brussels focussed on transformational situations.<\/p><p>The seller is a company owned by 5-hour ENERGY, a leading US drinks company, which had acquired 123.live&#8217;s previous US owner iMedia Brands (ShopHQ).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Livingstone Partners has supported DVC Partners as exclusive buyside M&#038;A advisor with the acquisition of Germany\u2019s leading multi-channel live commerce provider 123.live.<\/p>\n","protected":false},"featured_media":2491,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-16747","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1942],"date":"20251216","client_type":60,"type":[1054],"region":[1224,404],"services":[470],"sectors":[899,908],"related_transactions":"","related_testimonials":"","contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livingstone advises DVC Partners on the acquisition of 123.live - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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