{"id":17471,"date":"2016-08-16T00:00:00","date_gmt":"2016-08-16T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-advises-blueair-in-cross-border-sale-to-unilever\/"},"modified":"2026-06-25T10:29:32","modified_gmt":"2026-06-25T14:29:32","slug":"livingstone-advises-blueair-in-cross-border-sale-to-unilever","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/livingstone-advises-blueair-in-cross-border-sale-to-unilever\/","title":{"rendered":"Livingstone r\u00e5dgivare n\u00e4r Blueair s\u00e4ljs till Unilever"},"content":{"rendered":"\n<p>Livingstone har agerat r\u00e5dgivare till Blueair, v\u00e4rldsledande inom produkter, tj\u00e4nster och helhetsl\u00f6sningar f\u00f6r h\u00e4lsa och luftrening, vid f\u00f6rs\u00e4ljningen till Unilever. Bolagets patenterade teknologi, prisbel\u00f6nta design och uppkopplade l\u00f6sningar har gjort Blueair till ett erk\u00e4nt varum\u00e4rke med en ledande marknadsposition hos konsumenter v\u00e4rlden \u00f6ver.<\/p>\n<p>Blueair, med huvudkontor i Stockholm, \u00e4r ett av Sveriges snabbast v\u00e4xande f\u00f6retag och har mer \u00e4n sexfaldigat sin oms\u00e4ttning sedan 2012, till 107 miljoner dollar under 2015. Bolaget s\u00e4ljer produkter inom premiumsegmentet f\u00f6r luftrening genom egna s\u00e4ljbolag, distribut\u00f6rer och \u00e5terf\u00f6rs\u00e4ljare i mer \u00e4n 60 l\u00e4nder v\u00e4rlden \u00f6ver, och har en ledande marknadsposition i l\u00e4nder som Kina, USA, Indien, Japan och Sydkorea.<\/p>\n<p>I och med f\u00f6rv\u00e4rvet av Blueair g\u00f6r Unilever sin f\u00f6rsta investering i luftrening under sin generella satsning p\u00e5 h\u00e5llbarhet, Unilever Sustainable Living Plan.<\/p>\n<p><strong>&#8220;Blueair \u00e4r ett internationellt och mycket innovativt f\u00f6retag inom tv\u00e5 v\u00e4ldigt h\u00f6gaktuella och snabbv\u00e4xande segment: h\u00e5llbarhet och h\u00e4lsa. Det har varit inspirerande att f\u00e5 arbeta med bolagets struktur, processer, utveckling och strategi under n\u00e4stan tv\u00e5 \u00e5r. F\u00f6retagets snabba internationella tillv\u00e4xt har attraherat intresse fr\u00e5n internationella och strategiska investerare med en rad olika perspektiv&#8221;<\/strong>, s\u00e4ger Anders Jacobson, Partner p\u00e5 Livingstone.<\/p>\n<p><strong>&#8220;Efter stort intresse fr\u00e5n internationella investerare, ledande konsumentvarum\u00e4rken och finansiella s\u00e5v\u00e4l som strategiska akt\u00f6rer i Kina, valde Blueair att s\u00e4ga ja till Unilever. Unilevers f\u00f6rst\u00e5else f\u00f6r Blueairs globala potential och bolagens delade vision g\u00f6r att det finns alla f\u00f6ruts\u00e4ttningar att forts\u00e4tta Blueairs imponerande utveckling&#8221;,<\/strong> s\u00e4ger <a href=\"https:\/\/livingstonepartners.com\/sv\/team\/thomas-karlsson\/\">Thomas Karlsson<\/a>, Partner p\u00e5 Livingstone.<\/p>\n<p><strong>&#8220;Jag \u00e4r imponerad av Livingstones f\u00f6rm\u00e5ga att arbeta i en internationell kontext och hantera en global s\u00e4ljprocess. Tack vare goda r\u00e5d i viktiga strategiska fr\u00e5gor, personligt engagemang och k\u00e4nsla f\u00f6r detaljer, har teamet vunnit f\u00f6rtroendet hos b\u00e5de mig och Blueairs ledning&#8221;<\/strong>, s\u00e4ger Bengt Rittri, VD p\u00e5 Blueair.<\/p>\n<p><strong>&#8220;Livingstone har visat stor f\u00f6rst\u00e5else f\u00f6r den kinesiska marknaden och f\u00f6r v\u00e5r verksamhet. Jag uppskattar deras engagemang och f\u00f6rm\u00e5ga att koordinera och tillgodose \u00f6nskem\u00e5l fr\u00e5n flera parter i olika l\u00e4nder. De har vunnit min tillit genom deras erfarenhet, kunskap och inte minst h\u00e5rda arbete&#8221;,<\/strong> s\u00e4ger Sam Li, Partner och ansvarig f\u00f6r Blueairs verksamhet i Kina.<\/p>\n<p>Villkoren f\u00f6r aff\u00e4ren kommer inte att offentligg\u00f6ras. Transaktionen \u00e4r villkorad av sedvanliga myndighetsgodk\u00e4nnanden.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3215,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-17471","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1955],"date":"20160816","client_type":58,"type":[1063],"region":[408,409,1224],"services":[469],"sectors":[899,903],"related_transactions":"","related_testimonials":[49236,53386],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livingstone r\u00e5dgivare n\u00e4r Blueair s\u00e4ljs till Unilever - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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