{"id":17730,"date":"2019-02-28T00:00:00","date_gmt":"2019-02-28T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/proviva-has-divested-additional-minority-stake-to-majority-owner-danone\/"},"modified":"2026-06-16T11:40:42","modified_gmt":"2026-06-16T15:40:42","slug":"proviva-has-divested-additional-minority-stake-to-majority-owner-danone","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/proviva-has-divested-additional-minority-stake-to-majority-owner-danone\/","title":{"rendered":"Minoritetsandel i ProViva avyttras till majoritets\u00e4garen Danone"},"content":{"rendered":"\n<p><strong>Livingstones Consumer-team har agerat r\u00e5dgivare till Sk\u00e5nemejerier Ekonomisk F\u00f6renings styrelse vid f\u00f6rs\u00e4ljningen av en minoritetsandel i ProViva till Danone. Med grund i en l\u00e5ngtg\u00e5ende relation och genom n\u00e4ra samarbete med bolaget, har Livingstone bidragit med v\u00e4linformerad strategisk r\u00e5dgivning och f\u00f6rhandlingstaktik under f\u00f6rs\u00e4ljningsprocessen. <\/strong><\/p><p>Inom ramen f\u00f6r den ursprungliga f\u00f6rs\u00e4ljningen 2010, n\u00e4r Sk\u00e5nemejerier Ekonomisk F\u00f6rening avyttrade 51 procent av \u00e4gandet i ProViva till Danone, \u00f6kar Danone nu sitt \u00e4gande i bolaget. F\u00f6rv\u00e4rvet \u00e4r i linje med bolagets uttalade strategi att v\u00e4xa inom funktionella livsmedel och probiotiska produkter.<\/p><p>\u2013<em> Vi k\u00e4nner Christopher och teamet p\u00e5 Livingstone v\u00e4l sedan m\u00e5nga \u00e5r, och uppskattar deras h\u00e4ngivna arbete f\u00f6r att n\u00e5 ett s\u00e5 bra resultat som m\u00f6jligt f\u00f6r oss och ProViva<\/em>, s\u00e4ger <strong>Anders Rolfsson, styrelseordf\u00f6rande i Sk\u00e5nemejerier Ekonomisk F\u00f6rening<\/strong>.<\/p><p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.proviva.se\">ProViva<\/a> producerar s.k. funktionella drycker, som probiotiska sportdrycker, juice, yoghurt och kultiverad mj\u00f6lk. Produkterna anv\u00e4nds dels av h\u00e4lsomedvetna konsumenter, men \u00e4ven i v\u00e5rden vid tung bakteried\u00f6dande medicinering med antibiotika eller kemoterapi.<\/p><p><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/danone.se\/\">Danone<\/a> \u00e4r en v\u00e4rldsledande livsmedelskoncern med fyra aff\u00e4rsomr\u00e5den: Essential Dairy and Plant-Based Products, Early Life Nutrition, Medical Nutrition och Waters. Produktportf\u00f6ljen inneh\u00e5ller flera funktionella livsmedel, som t.ex. v\u00e4xtbaserad mj\u00f6lk, fermenterade mejeriprodukter och probiotika.<\/p><p>\u2013 <em>Ett rent n\u00f6je att jobba med Sk\u00e5nemejerier och ProViva igen; vi fullf\u00f6ljer nu enligt den plan som lades f\u00f6r \u00e5tta \u00e5r sedan. Otroligt kul att se hur Danone under dessa \u00e5r engagerat utvecklat sitt fokus p\u00e5 moderna, h\u00e4lsobringande livsmedel. Jag tror ProViva har helt r\u00e4tt \u00e4gare i dem<\/em>, s\u00e4ger <strong>Christopher F\u00e4gerski\u00f6ld, Partner p\u00e5 Livingstone<\/strong>.<\/p><p>\u2013 <em>Det h\u00e4r \u00e4r ett segment med fantastisk potential som forts\u00e4tter att v\u00e4xa i takt med att konsumenternas kunskap \u00f6kar. Produktutvecklingen \u00e4r kr\u00e4vande i b\u00e5de tid och kunskap, vilket ger etablerade och erfarna bolag tydliga f\u00f6rdelar<\/em>, s\u00e4ger <strong>Fredrik F\u00e4llstr\u00f6m, Associate Director p\u00e5 Livingstone<\/strong>.<\/p><p>Transaktionen \u00e4r en av tre p\u00e5 kort tid som Livingstones team fullf\u00f6ljer inom den h\u00f6gaktuella nischen funktionella livsmedel, d\u00e4ribland&nbsp;<a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/sv\/transactions\/tate-lyle-carries-out-strategic-sale-of-oats-business-to-lantmnnen\">f\u00f6rs\u00e4ljningen av Tate &amp; Lyles havreverksamhet i Kimstad till Lantm\u00e4nnen<\/a>&nbsp;och <a rel=\"noopener noreferrer\" href=\"https:\/\/livingstonepartners.com\/sv\/transactions\/swedish-oat-fiber-a-specialized-swedish-manufacturer-of-oat-dietary-fibers-oat-oils-and-oat-proteins-is-acquired-by-french-ingredients-group-naturex\">f\u00f6rs\u00e4ljningen av betaglukanspecialisten Swedish Oat Fiber till Naturex<\/a>.<\/p><p>Livingstone var exklusiv finansiell r\u00e5dgivare till Sk\u00e5nemejerier och <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.vinge.se\/sv\/\">advokatfirman Vinge<\/a> var deras juridiska r\u00e5dgivare under f\u00f6rs\u00e4ljningsprocessen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ProViva producerar s.k. funktionella probiotiska drycker som anv\u00e4nds av h\u00e4lsomedvetna konsumenter, men \u00e4ven i v\u00e5rden. Med grund i en l\u00e5ngtg\u00e5ende relation med Sk\u00e5nemejerier, har Livingstone bidragit med v\u00e4linformerad strategisk r\u00e5dgivning och f\u00f6rhandlingstaktik under f\u00f6rs\u00e4ljningsprocessen.<\/p>\n","protected":false},"featured_media":3474,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-17730","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":"","date":"20190228","client_type":58,"type":[1063],"region":[408,1224],"services":[469],"sectors":[899,910],"related_transactions":"","related_testimonials":[53441],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Minoritetsandel i ProViva avyttras till majoritets\u00e4garen Danone - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/sv\/transaction\/proviva-has-divested-additional-minority-stake-to-majority-owner-danone\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minoritetsandel i ProViva avyttras till majoritets\u00e4garen Danone - Livingstone Partners\" \/>\n<meta property=\"og:description\" content=\"ProViva producerar s.k. funktionella probiotiska drycker som anv\u00e4nds av h\u00e4lsomedvetna konsumenter, men \u00e4ven i v\u00e5rden. 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