{"id":17911,"date":"2021-03-10T00:00:00","date_gmt":"2021-03-10T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-has-advised-loviseberg-presseri-on-its-sale-to-seb-private-equity\/"},"modified":"2026-06-25T10:39:12","modified_gmt":"2026-06-25T14:39:12","slug":"livingstone-has-advised-loviseberg-presseri-on-its-sale-to-seb-private-equity","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/livingstone-has-advised-loviseberg-presseri-on-its-sale-to-seb-private-equity\/","title":{"rendered":"Loviseberg Presseri tar in ny majoritets\u00e4gare f\u00f6r att accelerera tillv\u00e4xt"},"content":{"rendered":"\n

Livingstone har agerat r\u00e5dgivare till \u00e4garna av Loviseberg Presseri, ett snabbv\u00e4xande juicef\u00f6retag, vid majoritetsf\u00f6rs\u00e4ljningen till SEB Private Equity. Loviseberg Presseri tillverkar och s\u00e4ljer f\u00e4rskpressad juice i unika smaker under varum\u00e4rket R\u00c5SAFT.<\/strong><\/p>\n

Livingstone har agerat exklusiv M&A-r\u00e5dgivare och genomf\u00f6rt en internationell f\u00f6rs\u00e4ljningsprocess med b\u00e5de livsmedelskonglomerat och globala dryckesf\u00f6retag samt private equity-firmor. Grundaren, Karl Hansson, kvarst\u00e5r som VD och minoritets\u00e4gare i bolaget.<\/p>\n

Loviseberg Presseri<\/a> grundades 2012 med m\u00e5ls\u00e4ttningen att revolutionera juicemarknaden genom att erbjuda en obehandlad juice, lokalt producerad av passionerade entrepren\u00f6rer. F\u00f6retaget s\u00e4ljer sina produkter genom alla stora dagligvaruhandelskedjor i Sveriges storstadsregioner och har mer \u00e4n tusen kunder. D\u00e4rut\u00f6ver har bolaget en v\u00e4xande kundbas inom HoReCa-segmentet.<\/p>\n

\u2013 Loviseberg Presseri har framg\u00e5ngsrikt etablerat <\/strong>R\u00c5SAFT<\/strong><\/a> som ett innovativt juicevarum\u00e4rke med en unik produktportf\u00f6lj och lojal kundbas. Bolagets snabbfotade organisation i kombination med <\/strong>SEB Private Equitys<\/strong><\/a> erfarenhet att v\u00e4xa f\u00f6retag kommer att g\u00f6ra Loviseberg Presseri till en stark utmanare \u00e4ven utanf\u00f6r Sverige, s\u00e4ger Henrik Widlund, Partner p\u00e5 Livingstone<\/strong><\/p>\n

SEB Private Equity \u00e4r en ledande global private equity-investerare med bas i Norden som fokuserar p\u00e5 att investera i och utveckla bolag operationellt och strategiskt tillsammans med entrepren\u00f6rer och ledningsgrupper. SEB Private Equity<\/a> investerar kapital f\u00f6r externa institutioners r\u00e4kning, s\u00e5som stiftelser och pensionsfonder.<\/p>\n

Livingstone (M&A), Hansen Law<\/a> (legal) och Deloitte<\/a> (vendor assistance) har agerat r\u00e5dgivare till s\u00e4ljarna i samband med transaktionen<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3655,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-17911","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1943],"date":"20210310","client_type":58,"type":[1054],"region":[408],"services":[469],"sectors":[899,910,903],"related_transactions":"","related_testimonials":[53554],"contacts":""},"yoast_head":"\nLoviseberg Presseri tar in ny majoritets\u00e4gare f\u00f6r att accelerera tillv\u00e4xt - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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