{"id":17915,"date":"2021-04-06T00:00:00","date_gmt":"2021-04-06T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/"},"modified":"2026-06-25T10:39:18","modified_gmt":"2026-06-25T14:39:18","slug":"hafa-bathroom-group-has-been-acquired-by-bhg-group","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/","title":{"rendered":"Hafa Bathroom Group f\u00f6rv\u00e4rvas av BHG Group"},"content":{"rendered":"\n

Livingstone har agerat r\u00e5dgivare till \u00e4garna av <\/strong>Hafa Bathroom Group<\/strong><\/a> (\u201dHBG\u201d) vid majoritetsf\u00f6rs\u00e4ljningen till <\/strong>BHG Group<\/strong><\/a> (\u201dBHG\u201d). <\/strong>HBG<\/strong><\/a> har framg\u00e5ngsrikt vuxit till att bli en ledande akt\u00f6r med flera k\u00e4nda badrumsvarum\u00e4rken, och kommer nu forts\u00e4tta tillv\u00e4xtresan med ny majoritets\u00e4gare.<\/strong><\/p>\n

Livingstone har agerat exklusiv M&A-r\u00e5dgivare och genomf\u00f6rt en bred f\u00f6rs\u00e4ljningsprocess med flera strategiska och finansiella k\u00f6pare, d\u00e4r teamets sektorexpertis bidragit till en lyckad transaktion.<\/p>\n

\u2013 Livingstones team bidrog med omfattande sektorerfarenhet och navigerade skickligt k\u00f6parlandskapet med relevanta kontaktpunkter mot k\u00f6parnas organisationer. Genom hela processen har vi k\u00e4nt stort f\u00f6rtroende f\u00f6r Livingstone, som alltid levererat ett bra resultat och varit lyh\u00f6rda f\u00f6r v\u00e5ra synpunkter, s\u00e4ger Anders Hofstedt, vd och del\u00e4gare p\u00e5 HBG<\/a>.<\/p>\n

HBG<\/a> s\u00e4ljer fr\u00e4mst produkter under de tre varum\u00e4rkena Hafa, NORO och Westerbergs och \u00e4r verksamt i samtliga nordiska l\u00e4nder och i Baltikum. Gruppens m\u00e5ls\u00e4ttning \u00e4r att erbjuda branschens b\u00e4sta digitala plattform f\u00f6r att skapa aff\u00e4rsm\u00f6jligheter och merv\u00e4rde f\u00f6r b\u00e5de kunder och intressenter inom omr\u00e5det badrumsinredning. HBG<\/a>s oms\u00e4ttning under 2020 uppgick till cirka 300 miljoner kronor, med god l\u00f6nsamhet. Vd Anders Hofstedt och ledningen i HBG<\/a> kommer forts\u00e4tta driva verksamhetens vidare expansion fr\u00e5n Halmstad samt bibeh\u00e5ller \u00e4gande i bolaget. HBG<\/a> kommer att konsolideras inom BHG<\/a>s DIY-segment.<\/p>\n

BHG<\/a> \u00e4r ett publikt e-handelsbolag aktivt inom konsumenthandeln i Norden. I gruppen ing\u00e5r \u00f6ver 100 onlinedestinationer, s\u00e5 som Bygghemma, Trademax, Chilli, Furniturebox och Nordic Nest. Genom f\u00f6rv\u00e4rvet av HBG<\/a> f\u00f6rst\u00e4rker BHG<\/a> ytterligare andelen egna varum\u00e4rken inom badrumssegmentet med goda m\u00f6jligheter att driva tillv\u00e4xt fr\u00e4mst i Norden.<\/p>\n

\u2013 Detta \u00e4r ytterligare en Livingstone-transaktion som belyser den p\u00e5g\u00e5ende transformationen inom e-handel, detaljhandel och varum\u00e4rkesmarknaden. Transaktionen visar styrkan hos ledande e-handelsplattformar, vilket m\u00f6jligg\u00f6r en v\u00e4rdekedjekonsolidering genom att plattformar f\u00f6rv\u00e4rvar branschledande varum\u00e4rken med stora synergier f\u00f6r korsf\u00f6rs\u00e4ljning inom egna e-handelskanaler, s\u00e4ger Thomas Karlsson, partner p\u00e5 Livingstone.<\/p>\n

Livingstones team fullf\u00f6ljer d\u00e4rmed ytterligare en transaktion inom badrumsinredning, efter f\u00f6rs\u00e4ljningen av INR till Dansani<\/a>.<\/p>\n

Livingstone (M&A), Hansen Law<\/a> (legal) och Svalner<\/a> (vendor assistance) har agerat r\u00e5dgivare till HBG<\/a> i samband med transaktionen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Livingstone har agerat r\u00e5dgivare till \u00e4garna av Hafa Bathroom Group vid majoritetsf\u00f6rs\u00e4ljningen till BHG Group. Hafa Bathroom Group har framg\u00e5ngsrikt vuxit till att bli en ledande akt\u00f6r med flera k\u00e4nda badrumsvarum\u00e4rken, och kommer nu forts\u00e4tta tillv\u00e4xtresan med ny majoritets\u00e4gare.<\/p>\n","protected":false},"featured_media":3659,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-17915","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1955,1943],"date":"20210406","client_type":58,"type":[1063],"region":[408],"services":[469],"sectors":[898,916,904,899,903,888],"related_transactions":"","related_testimonials":[53560],"contacts":""},"yoast_head":"\nHafa Bathroom Group f\u00f6rv\u00e4rvas av BHG Group - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingstonepartners.com\/sv\/transaction\/hafa-bathroom-group-has-been-acquired-by-bhg-group\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hafa Bathroom Group f\u00f6rv\u00e4rvas av BHG Group - Livingstone Partners\" \/>\n<meta property=\"og:description\" content=\"Livingstone har agerat r\u00e5dgivare till \u00e4garna av Hafa Bathroom Group vid majoritetsf\u00f6rs\u00e4ljningen till BHG Group. 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