{"id":17961,"date":"2021-06-10T00:00:00","date_gmt":"2021-06-10T04:00:00","guid":{"rendered":"https:\/\/livingstagenew.wpenginepowered.com\/transaction\/livingstone-has-advised-vrdvskan-on-its-sale-to-storskogen\/"},"modified":"2026-06-25T10:40:11","modified_gmt":"2026-06-25T14:40:11","slug":"livingstone-has-advised-vrdvskan-on-its-sale-to-storskogen","status":"publish","type":"transaction","link":"https:\/\/livingstonepartners.com\/sv\/transaction\/livingstone-has-advised-vrdvskan-on-its-sale-to-storskogen\/","title":{"rendered":"V\u00e5rdv\u00e4skan f\u00f6rv\u00e4rvas av Storskogen"},"content":{"rendered":"\n<p><strong>Livingstone har agerat r\u00e5dgivare till \u00e4garna av <\/strong><a href=\"https:\/\/www.vardvaskan.se\/\"><strong>V\u00e5rdv\u00e4skan<\/strong><\/a><strong> vid f\u00f6rs\u00e4ljningen till <\/strong><a href=\"https:\/\/www.storskogen.com\/\"><strong>Storskogen<\/strong><\/a><strong>. <\/strong><a href=\"https:\/\/www.vardvaskan.se\/\"><strong>V\u00e5rdv\u00e4skan<\/strong><\/a><strong> har sedan starten 2011 vuxit kraftigt och bolaget har etablerat en ledande e-handelsplattform specialiserad p\u00e5 produkter f\u00f6r v\u00e5rdpersonal som vill s\u00e4tta f\u00e4rg och personlig pr\u00e4gel p\u00e5 sina arbetskl\u00e4der. Transaktionen \u00e4r resultatet av en konkurrensutsatt f\u00f6rs\u00e4ljningsprocess d\u00e4r Livingstone positionerat <\/strong><a href=\"https:\/\/www.vardvaskan.se\/\"><strong>V\u00e5rdv\u00e4skan<\/strong><\/a><strong> som en digital ledare inom en konservativ bransch. <\/strong><\/p>\n<p><a href=\"https:\/\/www.vardvaskan.se\/\">V\u00e5rdv\u00e4skan<\/a> grundades 2011 av Phillip och Sofi Miller. Det snabbv\u00e4xande bolaget har sedan dess framg\u00e5ngsrikt lyckats expandera till nya marknader s\u00e5som Norge, Danmark och Finland, samtidigt som bolaget breddat utbudet av produkter som hj\u00e4lper v\u00e5rdpersonal att s\u00e4tta en personlig pr\u00e4gel p\u00e5 sin arbetsuniform. All f\u00f6rs\u00e4ljning sker online och bolaget erbjuder idag b\u00e5de egna och andras varum\u00e4rken till privatkunder och f\u00f6retagskunder. <a href=\"https:\/\/www.vardvaskan.se\/\">V\u00e5rdv\u00e4skan<\/a> har cirka 25 anst\u00e4llda med kontor och lager i Falkenberg.<\/p>\n<p>Aff\u00e4ren inneb\u00e4r att <a href=\"https:\/\/www.storskogen.com\/\">Storskogen<\/a> f\u00f6rv\u00e4rvar en majoritet av aktierna i <a href=\"https:\/\/www.vardvaskan.se\/\">V\u00e5rdv\u00e4skan<\/a>. Tidigare \u00e4gare kommer att kvarst\u00e5 som del\u00e4gare och operativt aktiva efter transaktionen.<\/p>\n<p>\u2013 Tillsammans med ett mycket skickligt team fr\u00e5n Livingstone har vi under n\u00e5gra intensiva m\u00e5nader lyckats driva en strukturerad process som gav ett betydande marknadsintresse. Livingstone levererade l\u00e5ngt \u00f6ver f\u00f6rv\u00e4ntat och var hela tiden tillg\u00e4ngliga under processen. Vi kan inte annat \u00e4n att varmt rekommendera Livingstone till de som g\u00e5r i samma tankar, s\u00e4ger Phillip Miller, VD och del\u00e4gare p\u00e5 <a href=\"https:\/\/www.vardvaskan.se\/\">V\u00e5rdv\u00e4skan<\/a>.<\/p>\n<p>\u2013 <a href=\"https:\/\/www.vardvaskan.se\/\">V\u00e5rdv\u00e4skan<\/a> har genom sin digitala profil och sitt unika sortiment etablerat sig som den ledande e-handelsdestinationen i Norden f\u00f6r aktiva inom v\u00e5rden, s\u00e5v\u00e4l privatpersoner som f\u00f6retag. Med en ny kapitalstark \u00e4gare finns goda f\u00f6ruts\u00e4ttningar att forts\u00e4tta den kraftiga expansionen i Europa, s\u00e4ger Marcus \u00c5str\u00f6m, Director p\u00e5 Livingstone.<\/p>\n<p><a href=\"https:\/\/www.storskogen.com\/\">Storskogen<\/a> \u00e4r en privat\u00e4gd f\u00f6retagsgrupp som f\u00f6rv\u00e4rvar och utvecklar sm\u00e5 och medelstora bolag, prim\u00e4rt i Sverige. Storskogen startades 2012 och har en diversifierad bolagsportf\u00f6lj inneh\u00e5llandes ett 60-tal aff\u00e4rsenheter med en samlad oms\u00e4ttning p\u00e5 \u00f6ver 10 miljarder kronor.<\/p>\n<p>Livingstones team fullf\u00f6ljer d\u00e4rmed ytterligare en e-handelstransaktion, efter bland annat <a href=\"https:\/\/livingstonepartners.com\/sv\/transactions\/henry-schein-forvarvar-cliniclands\/\">f\u00f6rs\u00e4ljningen av Cliniclands till Henry Schein<\/a>, <a href=\"https:\/\/livingstonepartners.com\/sv\/transactions\/verdane-forvarvar-nordicfeel\/\">f\u00f6rs\u00e4ljningen av Nordicfeel till Verdane<\/a> och <a href=\"https:\/\/livingstonepartners.com\/sv\/transactions\/bygghemma-forvarvar-golvpoolen-skandinaviens-storsta-golv-och-badrumshandel\/\">f\u00f6rs\u00e4ljningen av Golvpoolen till Bygghemma<\/a>.<\/p>\n<p>Livingstone var exklusiv finansiell r\u00e5dgivare och <a href=\"https:\/\/foso.se\/\">Forssander Sonander<\/a> var juridisk r\u00e5dgivare till <a href=\"https:\/\/www.vardvaskan.se\/\">V\u00e5rdv\u00e4skan<\/a> i f\u00f6rs\u00e4ljningsprocessen.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3705,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"client-type":[],"region":[],"sector":[],"service":[],"transaction-type":[],"class_list":["post-17961","transaction","type-transaction","status-publish","has-post-thumbnail","hentry"],"acf":{"team_members":[1925],"date":"20210610","client_type":58,"type":[1063],"region":[408],"services":[469],"sectors":[899,900,903,488,898,915],"related_transactions":"","related_testimonials":[53570],"contacts":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e5rdv\u00e4skan f\u00f6rv\u00e4rvas av Storskogen - Livingstone Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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