Livingstone advises Gullers Grupp on the new partnership with Broviken

Livingstone has acted as the exclusive advisor to Gullers Grupp (the “Company”), a qualified service provider that seamlessly integrates storytelling, leadership, technology, and sustainability into a comprehensive customer offering, in its sale to Broviken. Through this transaction, Broviken becomes the new main owner and, together with the existing owners, will develop the Company to the next level by expanding both organically and through strategic acquisitions.

Gullers Grupp is a leading agency in Sweden that seamlessly bridges the gap between communication and strategy. The Company is dedicated to societal issues and finding solutions that contribute to dialogue and understanding within four verticals: storytelling, leadership, technology, and sustainability. Founded in 1989, Gullers Grupp had a revenue of approximately SEK 385 million (EUR 36.6 million) in the fiscal year 2022/2023. The Company has seven offices in Sweden, and employs just over 180 people.

”Gullers Grupp is a well-renowned company with an impressive market position. The company’s growth journey over the past few years is remarkable in a competitive industry. The results demonstrate robustness and a strong entrepreneurial drive, which we seek in our acquisitions. Additionally, Gullers Grupp has a unique organization, competent employees, and the ability to add new skills, people, and companies to a strong whole, always focusing on the customers and their needs,” said Per Granath, CEO and founder of Broviken

Broviken is a group of companies that invests long-term in Nordic service sector businesses driven by strong entrepreneurs and management teams. Since its inception in 2018, Broviken has made approximately thirty investments.

”When we decided to find an external partner to realize our goals with Gullers Grupp, we chose to collaborate with Livingstone. Our long-term cooperation has proven Livingstone’s competence and expertise in the service sector. Their understanding of our business and needs has been invaluable, and their strategic advice has not only helped us find the right new ownership partner but also carry out three key add-on acquisitions. We are very grateful for the close and productive cooperation we have had with Livingstone,” said Hans Gennerud, CEO and Head of M&A at Gullers Grupp.

“By combining different services and competencies, Gullers Grupp has managed to establish a clear position in the market with the potential to expand beyond Sweden. We see several similar companies growing globally, and with a dedicated partner like Broviken, we believe Gullers Grupp will become even more powerful on its continued growth journey. We look forward to following this highly successful consulting company and wish both parties great success on their continued journey,” added Isac Stenborg, Partner at Livingstone.

Livingstone’s Business Services team has completed another transaction, following deals such as the merger of FiDo Consulting with Midagon, the sale of PrimeQ to View Ledger, and the sale of ADDQ to QESTIT.