Livingstone advises on the Sale of Entercoms’ Supply Chain Technology business unit to Baxter Planning

Livingstone is pleased to announce the sale of Entercoms’ Supply Chain Technology business unit to Baxter Planning, a portfolio company of Polaris Partners. Livingstone acted as the exclusive financial advisor to Entercoms. The transaction closed in October 2021; terms were not disclosed.

Entercoms, which has offices in Texas (Irving), India (Pune), and Spain (Barcelona), is a leader in transforming service supply chains by improving visibility and predictive insights. Founded in 2008, Entercoms has deep domain experience and offers patented technology, with clients including some of the largest and most complex global supply chains. As a worldwide leader in Service Supply Chain software, Baxter Planning helps customers plan billions in service parts inventory every day.

Entercoms solves one of the most significant challenges to improving the service customer experience and building greater resilience: access to high-quality data in real-time. Whether it be data about the installed base of customers, IoT sensor data, real-time status updates of parts shipments, the accurate root cause of part shortages, or SLA performance, accessing high-quality data is a key challenge in our industry. Entercoms’ solutions integrate across a wide array of disparate systems, providing actionable insights through machine learning and natural language processing.

“We bring a powerful combination of domain expertise and analytics to help our customers choose the optimal path to business outcomes from their service supply chains,” said Rahul Singh, CEO and Co-Founder of Entercoms. “In my new role as Chief Innovation Officer at Baxter Planning, I look forward to working closely with our customers to develop new predictive capabilities that enable greater resilience, responsiveness, and growth in their business.”

Singh added, “We thank the Livingstone team for their advice and guidance on a complicated carve-out transaction. We chose Livingstone because we wanted a long-term advisor, and we are excited about the outcome and future of Entercoms.”

“It was a pleasure representing Entercoms on this transaction, and bringing together two pioneers in supply chain technology,” commented Livingstone Partner Andrew Bozzelli. “Both the Baxter Planning and Entercoms teams were relentless in driving this to a successful conclusion.”

Akin Gump Strauss Hauer & Feld LLP served as legal counsel to Entercoms. Morris, Manning & Martin, LLP served as legal counsel to Baxter Planning.