Queka Real Partners becomes a shareholder in Factory Colchón

Queka Real Partners has become a shareholder in the Valencian company Factory Colchón, a specialist in the retail of mattresses and sleep products. Livingstone Partners acted as exclusive financial advisor for the transaction.

Founded in 2004, Factory Colchón is a leading Spanish company in the design and distribution of sleep products. The Company sells through its stores and its own e-commerce channels. Factory markets its own brands, including Viscolchón®, Viscoair®, Viscolchón Salud®, Viscosoja®, GelMax® and Cool Fresh®.

With the philosophy of making the most innovative sleep products accessible to everyone, Factory Colchón currently operates in two Spanish regions, Madrid and Valencia, with almost 50 stores and growing online sales. With the aim of becoming a national benchmark and starting with international activity, it has incorporated the investment group Queka Real Partners as a shareholder.

Queka is a Spanish private equity firm that combines more than 50 years of experience investing in private equity, partnering with entrepreneurs and management teams in order to implement a solid development and sustainable growth strategy. Its objective is to collaborate in the expansion and growing of Factory Colchón, contributing its experience and know-how.

With the incorporation of Queka, Factory Colchón plans to grow in regions where it does not currently have a presence and to this end will implement an expansion plan to become a national leader in its sector, as well as initiate its international presence.

Álex Pons, CEO and Partner of Factory Colchón, said “The immediate future with Queka is an exciting challenge that Factory’s management team is looking forward to. As CEO of the company it has been very satisfying to help successfully close this transaction. Working with Livingstone and having their advice has been key during all phases of the process.”

Enrique Martinavarro, Managing Director and member of the investment committee of Queka Real Partners, stated: “Factory is an exciting project, its management is first class and Livingstone has been the ideal advisor that this transaction needed. At Queka we are very excited about this new investment, and we are looking forward to start working to make the development of the project a reality soon”.

Ximo Villarroya, Partner at Livingstone Partners, commented: “It has been a challenge to find the ideal partners for Factory Colchón. We had to find a partner with retail experience, able to understand the market drivers and with the necessary potential that the implementation of Factory’s Business Plan will require. Queka brings together everything we have been looking for from day one for our client”.

Factory Colchón’s financial advisors in the transaction were Livingstone Partners and EY as tax and mercantile advisors. Queka Real Partners, on the other hand, has been advised by Ortego y Cameno Abogados as legal and mercantile advisors and PwC as financial advisors.