Livingstone acted as exclusive financial advisor to Atom Group, a global leader in cutting and assembly systems, in connection with its strategic investment in Else Corp, a pioneering technology company revolutionizing fashion and retail through Virtual Retail and 3D Commerce solutions.
Founded in the 1940s in Vigevano (Pavia), Atom Group has a long-standing tradition of innovation in industrial automation, particularly in systems for footwear, leather goods, and technical materials. In 2017, the group recorded consolidated revenues of approximately € 120 million with an EBITDA margin exceeding 20%, reinforcing its leadership in advanced manufacturing technologies.
Else Corp, based in Milan, is a forward-thinking cloud manufacturing and virtual retail start-up. Its proprietary platform, ELSE.ai, enables full virtualization of the product journey—from design to consumer engagement—supporting mass customization, supply chain efficiency, and sustainable production.
This investment strengthens Atom’s commitment to digital transformation, enhancing the group’s innovation platform ATOMLab through deeper integration of virtual design environments and smart manufacturing processes. The collaboration reflects Atom’s broader strategy to lead the evolution of Industry 4.0 across the fashion and industrial sectors.
“We are pleased to have supported Atom in identifying and securing a visionary partner like Else Corp,” said Luca Maccagnani Castelli, Managing Partner at Livingstone. “The transaction underscores Atom’s ambition to remain at the forefront of industrial and digital innovation.”
Sergio Dulio, Atom Manager, commented: “The strategic partnership between ATOMLab and ELSE Corp will further accelerate the innovation efforts that the Group has been pursuing for several years. In recent months, we have continued to develop a common platform that integrates the process solutions offered by our Group with ELSE Corp’s Virtual Retail environment. This platform enables us to extend our vision of digital transformation across products and processes, from the consumer all the way to the factory.”
This transaction highlights Livingstone’s expertise and flexibility in structuring complex partnerships, combining industrial scale with technological vision, and supporting strategic collaborations between market leaders and high-potential innovators.
