Livingstone advises Broddson on the sale to Duroc
Livingstone has acted as exclusive financial advisor to the owners of Broddson AB (“Broddson”) in the divestiture to Duroc AB. Broddson is a market-leading provider of towed sweepers for road maintenance and, with its long history and high-quality machinery, has attained a leading position in the Nordics as well as in Europe and the Middle East. Leveraging the company’s strong market position and international presence, Livingstone led a targeted sale process which, through the team’s extensive sector expertise, culminated in a successful transaction.
The transaction marks the beginning of an exciting growth journey for Broddson, focusing on expanding its geographic footprint in both existing and new markets, supported by solid demand for the company’s current product range.
In addition to its core business, Broddson also acts as an agent for Brock, Rasco, and Wille Machines in Sweden. The company has a significant international presence, particularly in Europe and the Middle East. Broddson’s turnover for 2024 is expected to reach approximately $13 million, with operating profit exceeding $1.3 million. The company has around 24 employees.
“We are pleased to welcome Broddson to the Duroc family. This acquisition aligns with our strategy to grow within the Engineering and Industrial Trading sectors and to create added value for our shareholders. Broddson’s market position and established customer relationships complement our current portfolio. Duroc’s strong finances and international network are expected to accelerate the company’s development” says Duroc’s CEO John Häger.
“I am very pleased and feel privileged to work together with Duroc and its international network. With renewed energy, I look forward to continuing as CEO and taking Broddson to new heights. I would also like to extend my heartfelt thanks to Livingstone, who supported us throughout the entire sales process in a highly professional manner. As a seller, I felt secure throughout the journey” says Mats Hofstam, owner and CEO of Broddson.
Livingstone’s team thereby completes another transaction in the machinery and equipment sector, following, among others, the sale of Holms Attachments to Ejendal Invest and Trejon to Volati AB’s trading business, Salix Group. Livingstone continues to prioritize this sector and anticipates further market consolidation.
Livingstone acted as exclusive financial advisor, and Delphi Law Firm served as legal advisor to Broddson in the sales process.
