Livingstone acted as financial advisor to Piemme Holding, minority shareholder of Agras Pet Foods (“Agras”) and investment vehicle of its CEO – a leading distributor of natural foods for dogs and cats – in connection with the company’s sale to Whitebridge Pet Brands LCC (“Whitebridge Pet Brands”), a U.S.-based pet nutrition company backed by investment firm NXMH.
Founded in 1986 in Genoa, Italy, Agras Pet Foods is a leading European distributor of natural, high-quality food for dogs and cats. The company has built a strong market presence particularly in the wet complements and toppers segments. In 2020, Agras expanded its capabilities by acquiring Cerere Produzione, a Neive-based manufacturer specializing in private label dry pet food. Agras operates through a portfolio of well-recognized brands including Schesir, Stuzzy, and ADOC, and generates revenues exceeding € 100 million.
Whitebridge Pet Brands, headquartered in the United States, produces a wide range of natural food, complements, toppers, and treats for pets. Its brand portfolio includes Tiki Pets, Dogswell, Grizzly, Cloud Star, Buddy Biscuits, Pet Botanics, Crazy Dog, and Petite Cuisine.
This strategic combination is fully aligned with Whitebridge’s mission to become a global leader in natural pet health nutrition. The transaction is expected to accelerate growth for both companies by expanding innovation capabilities and global reach.
Luca Maccagnani Castelli, Managing Partner at Livingstone said: “This transaction reflects Livingstone’s ability to operate under tight timelines while delivering outstanding outcomes in terms of strategic fit and value maximization for our clients”.
“I strongly believe that by working together, the two teams will enable the company to become a unique global player in the world of natural nutrition. I am committed to facilitating the integration in the best possible way.” commented Pietro Molteni, CEO of Agras Pet Foods.
This cross-border deal further reinforces Livingstone’s leadership in the Consumer Goods sector and its strong track record in pet care and premium nutrition transactions.
