123.tv GmbH, doing business as 123.live, a leading German multi-channel live commerce provider, has been acquired by the pan-European private equity investor DVC Partners.
The Munich based company is specializing in auction based interactive sales of a diverse range of consumer products in an entertaining and engaging format broadcasted via its own TV channel as well as on digital and mobile platforms. Revenues amount to approximately EUR 100m.
DVC Partners is a pan-European private equity investor based in Milan, Madrid, Luxembourg and Brussels focussed on transformational situations.
The seller is a company owned by 5-hour ENERGY, a leading US drinks company, which had acquired 123.live’s previous US owner iMedia Brands (ShopHQ).
